Brand Strategy – Muhammad Is Me

Tea Cup Cottage is a registered NDIS disability support provider in South East Queensland and Toowoomba. Founded by Alexandra Shaw in 2010, the organization was built from a personal experience of caring for a family member with a disability.

Prodoo is a technology company based in Denmark. I developed a platform to connect companies looking for specific skills with independent professionals. This platform is designed to facilitate collaboration on-site or within a company’s premises.

Ecommerce for Creative Craft with Education Support that empowers businesses and environment

Client

Patrik & Simon Laughlin

Industry/vertical

E-Commerce

Duration

2 months

Headquarters

Australia

Key services

UI Design, UX Design, Audit Design, Creative Design

Results Overview

Increased User Activation

0 %

Increased Revenue

0 %

introduction introduction introduction introduction introduction introduction

Empowering the Creative World through a Caring Environment and Educational Support

Creative Hub is a global marketplace for unique and creative (hand craft) items. Their mission is to maintain human relations at the center of commerce amid increasing automation. Creative Hub helps creative entrepreneurs start, manage, and grow their businesses with low costs, powerful tools, and with educational support. They provide a platform that connects sellers with millions of buyers who are looking for something special with a human touch. Connection security and safety is their priority. Creative Hub is also committed to the guiding principles, sustainability and social responsibility. With every purchase on Creative Hub, a positive contribution is made to small businesses, the people behind them, and our planet.

CHALLENGES CHALLENGES CHALLENGES CHALLENGES CHALLENGES CHALLENGES

Barriers in Creative Business that cause gaps between creative actors and consumers

Creative Hub sees some of these challenges as opportunities to create a platform that addresses needs and provides solutions for creative sellers.

Lack of dedicated space for unique and creative items.
Low connectivity between sellers and buyers in conventional business.
Changes in shopping trends towards unique and personal items.
Lack of support and education for creative entrepreneurs in managing their business.

GOALS GOALS GOALS GOALS GOALS GOALS GOALS GOALS

Creative Hub strives to be a positive force in supporting creative businesses, providing unique shopping experiences, and promoting values of sustainability and social responsibility. Creative Hub has several goals to achieve, such as:

"Our partnership with Muhammadisme transformed our online business. The redesigned platform not only impressed our customers but also increased our conversions by 20%. We are now better positioned to compete in the e-commerce market and deliver an exceptional shopping experience."

Katie Hayes | SIXT PROJECT MANAGER

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Let’s develop something awesome together.

The Creative Hub is an innovative platform born out of the need for an ecosystem in the creative industry that lacks sufficient support for sustainability. Recognizing the challenges faced by the creative community regarding limited access to resources, connectivity, and necessary opportunities, owner Simon Laughin holds a strong vision to create a space where individuals and groups within the creative industry can grow, learn, collaborate, and access meaningful opportunities.

Ecommerce for Creative Craft with Education Support that empowers businesses and environment

Client

Patrik & Simon Laughlin

Industry/vertical

E-Commerce

Duration

2 months

Headquarters

Australia

Key services

UI Design, UX Design, Audit Design, Creative Design

Results Overview

Increased User Activation

0 %

Increased Revenue

0 %

introduction introduction introduction introduction introduction introduction

Empowering the Creative World through a Caring Environment and Educational Support

Creative Hub is a global marketplace for unique and creative (hand craft) items. Their mission is to maintain human relations at the center of commerce amid increasing automation. Creative Hub helps creative entrepreneurs start, manage, and grow their businesses with low costs, powerful tools, and with educational support. They provide a platform that connects sellers with millions of buyers who are looking for something special with a human touch. Connection security and safety is their priority. Creative Hub is also committed to the guiding principles, sustainability and social responsibility. With every purchase on Creative Hub, a positive contribution is made to small businesses, the people behind them, and our planet.

CHALLENGES CHALLENGES CHALLENGES CHALLENGES CHALLENGES CHALLENGES

Barriers in Creative Business that cause gaps between creative actors and consumers

Creative Hub sees some of these challenges as opportunities to create a platform that addresses needs and provides solutions for creative sellers.

Lack of dedicated space for unique and creative items.
Low connectivity between sellers and buyers in conventional business.
Changes in shopping trends towards unique and personal items.
Lack of support and education for creative entrepreneurs in managing their business.

GOALS GOALS GOALS GOALS GOALS GOALS GOALS GOALS

Creative Hub strives to be a positive force in supporting creative businesses, providing unique shopping experiences, and promoting values of sustainability and social responsibility. Creative Hub has several goals to achieve, such as:

"Our partnership with Muhammadisme transformed our online business. The redesigned platform not only impressed our customers but also increased our conversions by 20%. We are now better positioned to compete in the e-commerce market and deliver an exceptional shopping experience."

Katie Hayes | SIXT PROJECT MANAGER

Share Case Studies

Let’s develop something awesome together.

Dragonfish is an award-winning culture and performance consultancy based in the UK. They help organizations develop and strengthen their cultures while measuring cultural performance to achieve sustainable growth.

Navigating Organizational Culture Success with Dragonfish

Client

Dragonfish

Industry/vertical

SaaS

Duration

2 months

Headquarters

United States

Key services

UI Design, UX Design, Audit Design, Creative Design

Results Overview

after 2 Years Of Launch:

Increased Revenue

0 %

Achieve User Satisfied

0 %

introduction introduction introduction introduction introduction introduction

Make an impact to Organizational Growth

Dragonfish Consulting is a leading global culture and performance consultancy firm, renowned for its expertise in assisting organizations in developing cultures aligned with their vision, goals, and values. They combine research, data, and practical experience to help organizations address true behavior change, enhance customer and employee experiences, and drive sustainable growth. With a focus on culture development, aligning customer and employee experiences, and culture assessment during corporate mergers, Dragonfish Consulting aids organizations in gaining a competitive edge and achieving optimal performance.

CHALLENGES CHALLENGES CHALLENGES CHALLENGES CHALLENGES CHALLENGES

Culture and Its Profound Complexity

Dragonfish Consulting was created to address various issues and challenges that organizations face in the workplace, especially concerning culture and performance management. Some of the problems that require deeper attention in the context of the workplace that they aim to solve include:

Difficulty in Managing Cultural Change: Organizations often struggle with managing the cultural changes necessary to align with their vision and goals, and this is what Dragonfish aims to address with their assistance.
Culture Integration in M&A: Mergers or acquisitions of companies bring complex culture integration challenges, requiring special focus to address cultural disparities that may arise in the process.
Misalignment of Employee and Customer Experiences: The disconnect between employee experiences and an organization's promises to customers can lead to internal conflicts and disrupt overall organizational performance.
Low Employee Engagement: Low levels of employee engagement can affect productivity, creativity, and employee retention, necessitating a specialized approach to improve it.
Lack of Tools for Culture Measurement and Evaluation: Organizations often struggle to have clear metrics for measuring organizational culture, identifying weaknesses, and setting appropriate improvement strategies.
Complexity of Organizational Change: Rapid and constant changes within organizations require quick and appropriate cultural adaptation to align with the direction of organizational change.
Difficulty in Consistent Leadership and Culture: Organizational leaders must ensure that consistent leadership aligns well with the culture to prevent confusion and dissonance among team members.
Failure to Implement Cultural Values in Actions: The gap between announced cultural values and their actual implementation in day-to-day actions requires extra attention to ensure consistency and trust.

GOALS GOALS GOALS GOALS GOALS GOALS

Dragonfish's primary focus on gathering qualitative research is a key part of their business model. Validating, comparing, and tracking culture within an organization is complex and challenging. The Dragonfish objectives are as follows:

Developing a Strong Culture: Assisting organizations in developing a culture that aligns with their vision and goals.

01. "Our partnership with Muhammadisme transformed our online business. The redesigned platform not only impressed our customers but also increased our conversions by 20%. We are now better positioned to compete in the e-commerce market and deliver an exceptional shopping experience."

Katie Hayes | SIXT PROJECT MANAGER

Share Case Studies

Let’s develop something awesome together.

Interactive Tools for Designing Mat Builders

Client

Dollamur

Industry/vertical

Sport

Duration

2 months

Headquarters

Key services

Creative Design, UI Design, UX Audit, UX Design

Results Overview

after 6 Months Of Launch:

Increased Sales Growth

0 %

Increased Customer Satisfaction

0 %

introduction introduction introduction introduction introduction introduction

Design Your Perfect Mat

Dollamur is a company specializing in the production of high-quality sports mats for various sports disciplines, such as gymnastics, wrestling, martial arts and boxing. They are renowned for using innovative technology and high-quality materials in the manufacture of their mattresses. One of their flagship products is the Flexi-Roll, a mattress system that rolls up easily, allowing for convenient mobility and storage. Dollamur also offers special services, such as making mattresses according to the size and specifications you want, as well as adding logos or special designs. Dollamur products have been used in national and international competitions, recognized for their high quality, durability and good protection against injury.

CHALLENGES CHALLENGES CHALLENGES CHALLENGES CHALLENGES CHALLENGES

Difficult to interpret customer expectations when ordering a mat

As an international mat provider and manufacturer, Dollamur offers custom large-sized mats, but their custom mat service faces some crucial challenges. These issues significantly impact efficiency, the quality of the results, customer satisfaction, and more. Some of these challenges include:

Complex Customization: Dollamur's primary challenge lies in the complexity of the customization process. Specific requests such as size, color, logos, and other design elements are often difficult to interpret, leading to order errors.
Errors and Miscommunication: There is a risk of errors and miscommunication when customers manually describe their preferences, resulting in products that do not meet their expectations.
Design Consistency: Ensuring design consistency across different orders is another challenge, especially when customers request similar designs with minor variations.
Order Delays: The manual customization process can lead to delays in order fulfillment, potentially disappointing customers.
Limited Design Expertise: Many customers may lack experience in design, making it challenging for them to create mats that align with their vision.
Communication Barriers: Language constraints and differing interpretations can hinder effective communication between Dollamur and customers.
Market Expansion: Dollamur aims to attract customers from various sports disciplines and regions but faces the challenge of adapting to these diverse needs.

GOALS GOALS GOALS GOALS GOALS GOALS

By introducing a simple and interactive mat design tool, Dollamur hopes to overcome challenges and provide a platform for customers to accurately express their expectations and preferences. This tool allows all customers to easily use and operate the design interface, ensuring a seamless medium for displaying the desired mat design. Here are some of dollamur's goals for making the mat design tool:

"Our partnership with Muhammadisme transformed our online business. The redesigned platform not only impressed our customers but also increased our conversions by 20%. We are now better positioned to compete in the e-commerce market and deliver an exceptional shopping experience."

Katie Hayes | SIXT PROJECT MANAGER

Share Case Studies

Let’s develop something awesome together.

Dollamur, a leading manufacturer in the sports mat industry, faced significant challenges. The demand for large-sized mats not available in their standard catalog was a major issue they needed to address. Their customers often required custom-sized mats with designs tailored to their preferences.

GiveTree is a platform developed by Sam Joel that combines the NFT (Non-Fungible Token) market and the metaverse world with the aim of creating a positive impact on the world. Every transaction on this platform is environmentally friendly and contributes to charitable organizations. Artists can also utilize web3 and NFT technology to generate income while supporting charitable causes.

Ecommerce for Creative Craft with Education Support that empowers businesses and environment

Client

Patrik & Simon Laughlin

Industry/vertical

E-Commerce

Duration

2 months

Headquarters

Australia

Key services

UI Design, UX Design, Audit Design, Creative Design

Results Overview

Empowering the Creative World through a Caring Environment and Educational Support

Barriers in Creative Business that cause gaps between creative actors and consumers

Creative Hub strives to be a positive force in supporting creative businesses, providing unique shopping experiences, and promoting values of sustainability and social responsibility. Creative Hub has several goals to achieve, such as:

READ more details in design diary

"Our partnership with Muhammadisme transformed our online business. The redesigned platform not only impressed our customers but also increased our conversions by 20%. We are now better positioned to compete in the e-commerce market and deliver an exceptional shopping experience."

Katie Hayes | SIXT PROJECT MANAGER

Share Case Studies

Let’s develop something awesome together.

Ecommerce for Creative Craft with Education Support that empowers businesses and environment

Client

Patrik & Simon Laughlin

Industry/vertical

E-Commerce

Duration

2 months

Headquarters

Australia

Key services

UI Design, UX Design, Audit Design, Creative Design

Results Overview

Empowering the Creative World through a Caring Environment and Educational Support

Barriers in Creative Business that cause gaps between creative actors and consumers

Creative Hub strives to be a positive force in supporting creative businesses, providing unique shopping experiences, and promoting values of sustainability and social responsibility. Creative Hub has several goals to achieve, such as:

READ more details in design diary

"Our partnership with Muhammadisme transformed our online business. The redesigned platform not only impressed our customers but also increased our conversions by 20%. We are now better positioned to compete in the e-commerce market and deliver an exceptional shopping experience."

Katie Hayes | SIXT PROJECT MANAGER

Share Case Studies

Let’s develop something awesome together.

Navigating Organizational Culture Success with Dragonfish

Client

Dragonfish

Industry/vertical

SaaS

Duration

2 months

Headquarters

United States

Key services

UI Design, UX Design, Audit Design, Creative Design

Results Overview

after 2 Years Of Launch:

Make an impact to Organizational Growth

Culture and Its Profound Complexity

Dragonfish's primary focus on gathering qualitative research is a key part of their business model. Validating, comparing, and tracking culture within an organization is complex and challenging. The Dragonfish objectives are as follows:

Developing a Strong Culture: Assisting organizations in developing a culture that aligns with their vision and goals.

01.

READ more details in design diary

"Our partnership with Muhammadisme transformed our online business. The redesigned platform not only impressed our customers but also increased our conversions by 20%. We are now better positioned to compete in the e-commerce market and deliver an exceptional shopping experience."

Katie Hayes | SIXT PROJECT MANAGER

Share Case Studies

Let’s develop something awesome together.

Interactive Tools for Designing Mat Builders

Client

Dollamur

Industry/vertical

Duration

2 months

Headquarters

Key services

Creative Design, UI Design, UX Audit, UX Design

Results Overview

after 6 Months Of Launch:

Design Your Perfect Mat

Difficult to interpret customer expectations when ordering a mat

READ more details in design diary

"Our partnership with Muhammadisme transformed our online business. The redesigned platform not only impressed our customers but also increased our conversions by 20%. We are now better positioned to compete in the e-commerce market and deliver an exceptional shopping experience."

Katie Hayes | SIXT PROJECT MANAGER

Share Case Studies