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Stakeholder Insight and Discussion is the process of gathering insight, feedback, and discussion with parties involved in a project to understand their perspectives and ensure alignment in design decision making.
User research is the process of collecting information about potential or existing users to understand their needs, behaviors, and preferences in order to improve the product or service experience.
UX workshops are collaborative meetings where product development teams work together to come up with ideas, solutions, and improvements that improve the user experience.
UI/UX brief or PRD (Product Requirements Document) is a document that details the goals, objectives, features and design specifications of the product or service to be developed.
A user persona is a fictional representation of a potential user’s characteristics, needs, and behavior, used to assist in designing a more appropriate user experience.
A problem statement is a clear and detailed statement that describes the problem that needs to be solved or the challenge that needs to be overcome in a particular project or context.
Affinity mapping is the process of grouping and ordering similar ideas, information, or data into distinct groups to aid in better analysis and understanding of complex topics or problems.
A UX Strategy Blueprint is a document or framework that details a strategic plan that combines user experience (UX) with business goals to achieve long-term success in product or service development.
Empathy Map is a visual tool used to better understand a user’s experience by detailing four key aspects: what they see, hear, feel, and think, thereby helping in designing a more tailored and user-focused experience.
A User Journey Map is a visual representation of a user’s series of steps and interactions with a product or service from start to finish, which helps in understanding the overall user experience and identifying key points for improvement or improvement.
A Stakeholder Map is a visual tool used to identify and depict individuals or groups who have an interest, influence, or involvement in a project or initiative, assisting in the understanding and management of relationships with them.
Problem Tree is a visual analysis tool used to identify the root of a complex problem or challenge by displaying the relationship between the main problem, smaller problems, and their root causes, helping in formulating more effective solutions.
HMW (How Might We) Questions are open questions used in user-focused design (design thinking) to detail the problem or opportunity to be solved in a more specific form, encouraging creative thinking in finding solutions.
Feature prioritization is the process of determining the order or level of importance of various features or functions in product or project development based on certain criteria such as impact on users, cost, time, or business goals.
A site map is a diagrammatic representation or hierarchical structure of a website that depicts all its pages and content, helping in navigation and understanding the overall layout of the site.
Information architecture is the process of designing and organizing the structure of information in a system, such as a website or application, to ensure users can easily navigate, search and understand the content or data presented.
User flow is a sequence of steps used by users in accessing or interacting with an application or website to achieve certain goals.
Brainstorming is a creative process in which a group of people freely generate as many ideas or solutions as possible for a problem or project without judging or criticizing, with the aim of stimulating creativity and innovation.
Mind mapping is a visual technique used to organize ideas, information or concepts by using tree or network diagrams that connect main ideas with sub-ideas or other details, helping creative thinking, planning and organizing information.
Provocative UX statements are controversial statements that aim to spark critical thinking about user experience design practices that may not align with best expectations or policies.
Crazy 8’s is a technique in fast-thinking design that involves creating eight sketches or design concepts in eight minutes, with the aim of generating creative ideas in a short time.
UX sketching is the process of creating simple sketches or illustrations that focus on user experience to better develop interface design ideas.
Wireframing is the process of creating simple drawings or diagrams that describe the structure and layout of the main elements in a user interface (UI) or website without visual design details, with the aim of planning and organizing these elements before further development.
Lofi prototyping in UX is a simple, low-complexity prototyping method, often using physical materials such as paper or cardboard, to test design concepts and user interactions quickly and cheaply.
Usability Testing is the process of collecting data from potential users or product users to evaluate the extent to which the user interface (UI) or product meets their needs and how easy the product is to use in real contexts of use.
Concept testing is the process of testing and evaluating an idea or concept for a new product or feature in the early stages of development to understand whether the idea meets user needs and preferences and is worthy of continuing to a further stage of development.
A/B Testing is a testing method that involves comparing two versions (A and B) of an interface concept or product design concept to identify differences in performance, user experience, or user response to implemented changes, so as to determine the version that works best. effective or desired by the user.
User Experience Design, is the process of creating a pleasant and useful user experience. UX Design includes non-visual aspects such as ease of use, navigation, and functionality.
Every business that has digital products or services needs UX Design. UX Design can help businesses increase customer satisfaction, reduce user frustration, and increase customer loyalty.
UX design is important for your digital product because it can:
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