Flowstate.agency, an email marketing agency founded by my friend Simon, specializes in assisting e-commerce businesses in boosting sales and ROI through captivating email designs, email automation, and data analysis.
Incluude is an innovative platform developed through a collaboration between researchers, community members, and the Cultural Atlas team. It serves as a comprehensive directory and resource hub for religion and culture, providing valuable insights to support diversity, inclusion, and well-being.
By streamlining essential knowledge into a user-friendly platform, Incluude empowers individuals and organizations to foster empathy, build cultural understanding, and create inclusive workplaces and communities. The platform is also the driving force behind the SBS Inclusion Program, training thousands of professionals across various industries.
When I joined the Incluude team as a UX/UI Designer, my focus was on refining one of its core features—the Filters system. The challenge was to enhance the navigation and usability to ensure users could effortlessly access relevant resources.
To achieve this, I focused on:
Incluude already had an in-house UX/UI team, but they sought an external perspective to refine key usability aspects. Through stakeholder discussions and A/B testing, I identified areas for improvement and introduced UX refinements that streamlined the platform’s usability.
Key focus areas included:
Since Incluude is a large-scale platform, every design enhancement needed to be scalable and impactful. I applied a categorization-style approach to help users find content quickly while ensuring the UI remained clean and intuitive.
Some key implementations included:
Through A/B testing with stakeholders, we refined design elements based on user feedback and performance metrics. The iterative approach allowed us to fine-tune aspects like filter placement, category organization, and navigation behavior for an optimized user experience.
Final improvements included:
Although this was a short-term project, the outcomes were significant and long-lasting. The upgraded filter system, navigation structure, and resource preview layouts provided a more user-friendly experience, helping Incluude better serve its mission of fostering inclusion through accessible knowledge.
It was a rewarding experience collaborating with an established UX/UI team, bringing in fresh design insights, and leaving a meaningful impact on a platform dedicated to diversity and cultural awareness.
Flowstate.agency, an email marketing agency founded by my friend Simon, specializes in assisting e-commerce businesses in boosting sales and ROI through captivating email designs, email automation, and data analysis.
I started working with Mycelium alongside Jackson at JBuxd Studio, initially handling their website and deck design for the entire company.
Edward Orton-Gillingham (EOG) is an educational institution founded by Ann Edward, an Accredited OGA (Orton Gillingham Academy) Associate Trainer and Dyslexia Therapist. This institution focuses on providing training, courses, and certification for educators who wish to master the Orton-Gillingham Approach, a proven method for addressing language-based learning difficulties, especially dyslexia. EOG offers various levels of training, ranging from 30-hour programs to 100-hour programs, to help educators and educational professionals understand, master, and apply the Orton-Gillingham method.
Vloggi is a platform that allows users to collect, edit, and share videos from various sources, including phones, cameras, and social media. Vloggi also offers a variety of features to make it easy for users to create engaging and professional videos.
10 Cent Tom is a social organization based in Gold Coast, Australia. The organization aims to create opportunities for people with disabilities through the collection and recycling of beverage bottles. In a simple yet effective manner, Tom Baker, the founder of 10 Cent Tom, has successfully inspired the community to care for the environment and provide opportunities for people with disabilities to work and contribute.
