Working with Muhammadisme on our website was an excellent experience. The outcome perfectly aligns with user needs, significantly boosting adoption and creating a tangible impact for Intellego.
Intellego is a platform designed to help organizations execute their strategies more effectively and efficiently. This is achieved by aligning people, processes, and technology, and focusing on the customer experience.
Project Timeline
I structured the project timeline to ensure each stage was tackled efficiently and delivered on time. From initial brainstorming sessions to final implementation, I maintained a clear schedule and prioritised consistent communication to keep everything aligned with Intellego’s objectives.
The Start
UX Phase
UI Phase
Development
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Execute your organisation’s
strategy more effectively,
more often
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My Design Process
Strategy Implementation for becoming a catalyst with the power of AI in improving organizational performance and effectiveness
Lauren Spencer
Regional Manager in a Retail Chain
28 y.o / Melbourne, Australia
Background
Lauren oversees operations across multiple retail outlets, focusing on aligning store performance with company objectives. She is experienced in managing large teams and is responsible for employee development, operational efficiency, and achieving sales targets.
Challenges
Ensuring her team stays productive and aligned with strategic goals despite high turnover.
Finding efficient ways to upskill employees quickly in a competitive and fast-paced environment.
Struggling with outdated or disjointed training systems that do not support contextual learning or real-time guidance.
User Goals
Improve team performance through targeted, accessible, and engaging learning experiences.
Reduce onboarding time for new employees while maintaining consistency in training.
Use data-driven insights to monitor progress and make informed decisions.
UX Phase
2 Weeks
Make Intellego becoming a catalyst with the power of AI in improving organiza-tional performance and effectiveness.
My approach centered on a deep understanding of both the organizational strategy and user needs. I began by mapping out the strategic goals of the business, ensuring alignment with the user's core needs and expectations. I then conducted thorough analysis of the target audience, using data-driven insights to define their pain points and motivations. This research informed the creation of a detailed sitemap, which served as the foundation for an intuitive and coherent website structure. From there, I developed wireflows to visualize user journeys, ensuring that each interaction was efficient and purposeful with consistently testing assumptions.
Development
2 Weeks
I used WordPress to build the site, ensuring the design was fully aligned with the strategy and thoroughly tested. With the shared goal of creating a website that would make a tangible impact on Intellego’s business, I worked closely with Anthony to bring the vision to life. After launch, my expectations were met—within a short period, the website successfully contributed to conversions, proving the effectiveness of the design and its ability to drive meaningful business results.
Stakeholder
The Start
I collaborated with Anthony, the founder of Intellego, to address the challenge organizations face in aligning their employee efforts with strategic goals. Using a user-centered design (UCD) approach, I identified the gaps between organizational strategies and employee execution, which often stem from issues such as skill gaps, lack of motivation, and insufficient leadership. Through a brief understanding of these challenges, we set out to create a solution to develop a tool that empowers organizations to implement their strategies more efficiently while overcoming key employee and organizational obstacles.
Understanding Projects / 100%
UI Phase
2 Weeks
How the implement digital strategy of Intellego on sketch will look and be used.
I refined the user experience into a cohesive and visually compelling design by creating a detailed style guide that ensured consistency across all elements. This guide laid the foundation for the high-fidelity mockups, which were tested and iterated upon through A/B testing in collaboration with Anthony. The goal was to validate design decisions with real user data. Once the design was finalized, I developed interactive prototypes to demonstrate the finer details of user interaction.
Sitemap
Iconography
I created custom icons that were not only visually cohesive with Intellego’s branding but also enhanced usability. These icons played a crucial role in making navigation straightforward and intuitive, reinforcing the site’s user-friendly design.
Illustration
Through bespoke illustrations, I introduced a unique visual language that connected with users while simplifying complex ideas. These illustrations gave the platform personality and made it feel approachable without compromising professionalism.
Component​
I developed scalable components to ensure consistency and adaptability across the website. Each component was thoughtfully designed to enhance functionality, from interactive menus to clean, responsive forms, making the user experience seamless.
Support people in the workplace and make their jobs more enjoyable.​
The solution I delivered was a website that prioritised both usability and aesthetics. It’s easy to navigate, visually engaging, and designed to meet the needs of users while staying true to Intellego’s vision.
The frontline of conversion with a convincing first impression.
The landing page is the first point of contact, and I ensure it makes a compelling introduction to Intellego's services. By creating a strong first impression, I make sure visitors immediately recognise Intellego's value, leading to higher engagement and conversions.
Go to live
Integrated solutions offered by Intellego, designed to make businesses recognise their necessity.
Intellego offers a comprehensive range of solutions, and I focus on showcasing how these services are tailored to meet the specific needs of businesses. With a holistic approach, I ensure that Intellego’s services not only solve immediate challenges but also prepare businesses for future growth and success.
Go to live
We need to prospect each potential customer, demonstrating that this is genuinely beneficial.
I understand that showcasing the benefits of Intellego's solutions is key to winning over potential customers. By presenting clear, tangible results, I help businesses see how Intellego’s offerings can directly improve their operations, making them more efficient and aligned with their goals.
Go to live
They surely need an example to validate if their expectations are met.
To make Intellego’s solutions more relatable, I provide clear use cases that demonstrate real-world applications. By presenting examples that reflect the challenges faced by businesses, I make it easier for potential customers to visualise how Intellego can meet their needs, increasing the likelihood of a successful partnership.
Go to live
Not all of them come with the same intent; empowering them can build a reliable image.
I recognise that each customer comes with unique needs, so I make sure to equip them with the right resources. Empower businesses to make informed decisions and position Intellego as a reliable partner that supports their success at every step.
Go to live
Don’t obstruct the genuine intentions of customers, offer them an easy way to connect with us.
Making it easy for potential customers to contact Intellego is crucial. I ensure that the contact process is simple and accessible, so businesses can reach out effortlessly and take the first step towards improving their operations with Intellego’s solutions.
Go to live
Results
The redesigned website achieved significant results, including increased user engagement, improved onboarding speed, and higher satisfaction rates. These outcomes demonstrated the real-world impact of the changes I implemented, solidifying Intellego’s standing in their market.
Working with Muhammadisme on our website was an excellent experience. The outcome perfectly aligns with user needs, significantly boosting adoption and creating a tangible impact for Intellego.
