Luxotic – Muhammad Is Me

Weaving Luxury with a Touch of the Exotic

Client

Andrew Fisher

Headquarters

Australia

Industry/vertical

Productivity Management

UI Design, UX Design

INTRODUCTION

A Luxury Homeware Experience

Luxotic is an Australian luxury homewares brand that specializes in textiles. Its products combine understated luxury with an exotic touch to create unique and beautiful designs.

The Luxotic collection includes a wide range of products, including bedding sets, bed linen, cushions, table linen, accessories, and more.

Results Overview:

Testing

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Increased User Engangement

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Increased User Satisfaction

CHALLENGES

Exotic's E-Commerce is a Turnoff for Customers

Luxotic saw a significant growth opportunity in the Australian e-commerce market, which is projected to grow by 20% in 2023. As a result, Luxotic saw an opportunity to participate in this growth and launched the Luxotic e-commerce website. However, Edward Li encountered some challenges after the launch of his e-commerce website.

The shopping experience was not satisfactory, leaving users dissatisfied with their shopping experience and not returning to the website.
The sales strategy was not effective, preventing Luxotic from achieving its sales goals.
The e-commerce website was difficult to understand and use, making it difficult for users to achieve what they wanted.
The e-commerce website could not reach international markets, limiting Luxotic’s growth in international markets.

GOALS

To address these challenges, Edward Li realized E-Commerce for Luxotic with the following objectives:

Break into the challenging Australian homewares market. Luxotic recognized that the Australian homewares market is highly competitive. Therefore, Luxotic wanted to develop the right strategy to break into this market.

Reach global markets. Luxotic wanted to reach global markets, especially developing markets such as Southeast Asia. E-commerce can be a good way for Luxotic to reach these markets.

Increase sales by providing comprehensive and easily accessible product information, as well as a quick and easy checkout process.

Increase brand awareness by designing an attractive and informative e-commerce website and using the right digital marketing strategy, Luxotic can reach its target audience more broadly and effectively.

SOLUTIONS

A/B testingDesign DocumentationDesign TestingHand offHifi UI Design (Mockup)Infographic designLofi PrototypingPrototyping and Interaction designSite mapStakeholder Insights and DiscussionsUI Styleguide And Design systemsUI/UX Brief (PRD)Usability testingUser journey mapVisual DesignWireframe & flows

Weaving Luxury with a Touch of the Exotic

Client

Andrew Fisher

Headquarters

Australia

Industry/vertical

Productivity Management

UI Design, UX Design

INTRODUCTION

Results Overview:

Testing

Increased User Engangement

Increased User Satisfaction

CHALLENGES

GOALS

Break into the challenging Australian homewares market. Luxotic recognized that the Australian homewares market is highly competitive. Therefore, Luxotic wanted to develop the right strategy to break into this market.

Reach global markets. Luxotic wanted to reach global markets, especially developing markets such as Southeast Asia. E-commerce can be a good way for Luxotic to reach these markets.

Increase sales by providing comprehensive and easily accessible product information, as well as a quick and easy checkout process.

Increase brand awareness by designing an attractive and informative e-commerce website and using the right digital marketing strategy, Luxotic can reach its target audience more broadly and effectively.

Read more Details in Design Diary

SOLUTIONS

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