About the Project
Paramount is a real estate platform designed to simplify home buying, selling, and property discovery. By focusing on user-friendly navigation, personalized recommendations, and an engaging UI, Paramount redefines the real estate experience.
This case study explores the UX process behind building an intuitive and visually appealing real estate app and website.
Problem Statement
Traditional real estate platforms often overwhelm users with cluttered interfaces, complex navigation, and lack of personalization.
Buyers struggle to find relevant listings, while sellers face difficulties in maximizing property visibility. The goal of Paramount is to create a seamless, engaging, and user-centric real estate experience.
User
Target Audience:
- First-time home buyers
- Real estate investors
- High-income buyers seeking luxury properties
- Sellers looking for maximum exposure
User Pain Points:
- Difficulty in finding personalized property recommendations
- Complex mortgage calculations and financing options
- Lack of trust in online property listings
Inefficient agent connections
Emma
(First-Time Homebuyer)
User Persona
Design Goals
Goals to achieve:
- Seamless Onboarding: A step-by-step process guiding users to personalized listings.
- Intuitive Navigation: Simple property search filters and map integration.
- Engaging Visuals: High-quality images, property videos, and interactive floor plans.
- Smart Property Recommendations: AI-driven suggestions based on user preferences.
- Easy Financing Tools: Mortgage calculators and credit simulations.
Smartways to make a living
Estate
Estate
Estate
Estate
Estate
Estate
Estate
Estate
Estate
Estate
Smartways to make a living with your smartphone
Simply pick or bookmark your best wish
Compete with the best option that suite you with the detail
Easily to Find nearby or spesific strategical place you want
Simulate how you make the deal more efficient
Paramount
Paramount
Paramount
Paramount
Paramount
Paramount
Paramount
Paramount
Paramount
Paramount
Brand Foundation
The Paramount Realty logo embodies integrity and trust, the core principles of our brand. Designed with a strong, structured symbol, it features a pillar or shield to represent stability, reliability, and ethical business practices.
...transparency, honesty, and ethical.
Inter typeface
Also use this front in
Website & Product design
Font styles
Light
Regular
Medium
SemiBold
Bold
+2
Aa
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo
PpQqRrSsTtUuVvWwXxYyZz
0123456789 &@1
UI Style in Mockup
All Preview
Its so grateful for your attention
If you're ready to take your Real Estate to the next level, let’s connect!
Simplifying the Complex with Combining Creativity, Business, and Extraordinary Vision
Paramount
Paramount
Paramount
Paramount
Paramount
Paramount
Paramount
Paramount
Paramount
Paramount
Muhammad Al Mahdi
My journey began as a Front-End Developer after earning my degree in IT, where I had the opportunity to explore the world of graphics and animation with my team. That passion naturally led me to UI design, and soon after, I immersed myself in UX. To deepen my expertise, I pursued a Master’s in Interaction Design, focusing on UX/UI—shaping the career I love today.
- Brisbane, Australia
- Lombok, Indonesia
