Flowstate.agency, an email marketing agency founded by my friend Simon, specializes in assisting e-commerce businesses in boosting sales and ROI through captivating email designs, email automation, and data analysis.
As a designer, I had the opportunity to be involved in the website redesign project for Flowstate.agency. Collaborating with Paul Johnson, the lead designer at Flowstate, we ventured out of our comfort zones and explored a bold and unique block-style website design.
My role in this project included:
Paul, with his expertise, reviewed and provided feedback on every change I made. This collaboration resulted in an enjoyable and exceptional workflow.
Previously, I have also assisted Flowstate in various client projects. This experience further strengthened our relationship and trust, ensuring that the website redesign project ran smoothly and produced an innovative and effective website.
In collaboration with Paul Johnson, I employed Human-Centered Design to understand the Flowstate customers, identify issues, and develop innovative solutions. This approach considers emotions, cultures, and human values in the design process. Through this approach, Paul aims to utilize Block style to convey Flowstate’s brand image as an innovative agency.
As a first step, along with Paul Johnson and Simon, I comprehended the given brief and engaged in discussions to thoroughly understand everything about Flowstate. Besides my background in connecting with the Flowstate project, some challenges faced, leading to the redesign, are as follows:
From these discussions, I also validated Simon’s redesign goals as follows:
Based on my experience collaborating with Flowstate on previous client projects, I have a profound understanding of their target market. Flowstate targets e-commerce business owners seeking to enhance sales and ROI through email marketing. Their ideal clients include:
Flowstate.agency possesses several advantages, including:
These advantages will be packaged in the appropriate structure and layout to effectively convey them to the audiences.
With Paul Johnson and Simon, I presented several solution ideas to address the challenges and goals of redesigning the Flowstate.agency website. Here are some key solutions accepted by Simon and Paul to achieve objectivity:
The solutions for the above-mentioned website design are formulated in Information Architecture (IA) to optimize the presentation of Flowstate.agency’s new face effectively communicating messages and strategies to audiences.
The design phase of the Flowstate.agency website presents several challenges, particularly in creating a block-style website with easily digestible and fast information delivery. I conducted Wireframing & Flows, Visual Design, Illustration and Iconography, Hifi UI Design (Mockup), and Prototyping and Interaction Design. To ensure optimal results, I created several hi-fi design samples and presented them to Simon and Paul for feedback (A/B testing).
In our commitment to quality, I conducted an expert review alongside Paul Johnson and performed usability testing to ensure the excellence of our new website. A productive collaboration with Paul and Simon resulted in a successful usability testing phase. There were only minor feedback regarding UX writing, promptly addressed through iterative processes until achieving the optimal version.
Finally, design documentation was compiled to facilitate hand-off to the Webflow developers. This documentation provides comprehensive details on the Flowstate website design, enabling developers to implement it with precision and deliver a pixel-perfect website.
Here are several achievements resulting from the refinement of the Flowstate website:
Achieved Objectives:
Optimal User Experience:
The redesign project of the Flowstate.agency website showcases my dedication and ability to collaborate with the company’s internal team. Working closely with Simon and Paul Johnson, we successfully completed this exciting and challenging project, including accommodating Simon’s desire to implement a block-style design on the new website.
My expertise in understanding client needs and translating them into innovative solutions proved instrumental in this project. I am delighted with the collaborative outcome and look forward to the opportunity to work with you on future projects.
Guard Grooming is a leading Australian company specializing in hair removal products. With strong scientific research behind their product formulas, they are committed to providing safe and effective hair removal solutions for all skin types. Guard Grooming products are specifically designed to provide satisfying results without causing irritation to the skin, by prioritizing quality and safety in every product they offer.
ScreenCoach is a platform with the aim of helping parents manage and monitor their children’s electronic device usage. The founders, Peter, Gary, and Steph, saw a significant opportunity to create a product that assists children and families in regaining balance and leading healthier and happier lives.
Dollamur, a leading manufacturer in the sports mat industry, faced significant challenges. The demand for large-sized mats not available in their standard catalog was a major issue they needed to address. Their customers often required custom-sized mats with designs tailored to their preferences.
SIXT is a leading global mobility services provider renowned for its premium car rental services and innovative approach to transportation solutions. With a rich history dating back to 1912, SIXT has evolved into a prominent brand known for its diverse and high-quality fleet, catering to a wide range of customer needs, from luxury vehicles to practical choices.
SEO domains, or expired domains, are domains that were previously owned and were not renewed by their previous owners. These domains often come with a history, backlinks, and authority that can benefit new websites.
