5 Minute Blinds succeeded because they addressed the challenges in their sales strategy by offering a quick and easy solution for custom-made blinds. Some of these challenges included:

• The presence of many competitors in the market with a variety of products and services at competitive prices.
• The difficulty in measuring and interpreting customer demand preferences.
• The difficulty of attracting attention and building customer trust.
• Customer uncertainty about product quality and specifications, as well as the ability to install the product.