My journey began as a Front-End Developer after earning my degree in IT, where I had the opportunity to explore the world of graphics and animation with my team. That passion naturally led me to UI design, and soon after, I immersed myself in UX. To deepen my expertise, I pursued a Master’s in Interaction Design, focusing on UX/UI—shaping the career I love today.
My journey began as a Front-End Developer after earning my degree in IT, where I had the opportunity to explore the world of graphics and animation with my team. That passion naturally led me to UI design, and soon after, I immersed myself in UX. To deepen my expertise, I pursued a Master’s in Interaction Design, focusing on UX/UI—shaping the career I love today.
Paramount is a real estate platform designed to simplify home buying, selling, and property discovery. By focusing on user-friendly navigation, personalized recommendations, and an engaging UI, Paramount redefines the real estate experience.
This case study explores the UX process behind building an intuitive and visually appealing real estate app and website.
Problem Statement
Traditional real estate platforms often overwhelm users with cluttered interfaces, complex navigation, and lack of personalization.
Buyers struggle to find relevant listings, while sellers face difficulties in maximizing property visibility. The goal of Paramount is to create a seamless, engaging, and user-centric real estate experience.
User
Target Audience:
First-time home buyers
Real estate investors
High-income buyers seeking luxury properties
Sellers looking for maximum exposure
User Pain Points:
Difficulty in finding personalized property recommendations
Complex mortgage calculations and financing options
Lack of trust in online property listings
Inefficient agent connections
Emma
(First-Time Homebuyer)
User Persona
30 years old, lives in a metropolitan city
Looking for a modern home within a budget
Needs easy financing options
Prefers a simple, guided user experience
Design Goals
Goals to achieve:
Seamless Onboarding: A step-by-step process guiding users to personalized listings.
Intuitive Navigation: Simple property search filters and map integration.
Engaging Visuals: High-quality images, property videos, and interactive floor plans.
Smart Property Recommendations: AI-driven suggestions based on user preferences.
Easy Financing Tools: Mortgage calculators and credit simulations.
Smartways to make a living
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Smartways to make a living with your smartphone
Simply pick or bookmark your best wish
Compete with the best option that suite you with the detail
Easily to Find nearby or spesific strategical place you want
Simulate how you make the deal more efficient
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Brand Foundation
The Paramount Realty logo embodies integrity and trust, the core principles of our brand. Designed with a strong, structured symbol, it features a pillar or shield to represent stability, reliability, and ethical business practices.
My journey began as a Front-End Developer after earning my degree in IT, where I had the opportunity to explore the world of graphics and animation with my team. That passion naturally led me to UI design, and soon after, I immersed myself in UX. To deepen my expertise, I pursued a Master’s in Interaction Design, focusing on UX/UI—shaping the career I love today.
How PipelineHQ Empowered Teams to Close More Deals
Sales teams often face challenges in managing leads, tracking deals, and ensuring timely follow-ups. PipelineHQ simplifies this process by providing an intuitive, automated CRM that streamlines workflows and enhances collaboration.
With real-time insights, AI-driven recommendations, and seamless integration, teams can focus on high-value opportunities without the burden of manual data entry.
Check out the journey
Challenges Before PipelineHQ
Features
Challenges, Solutions, & Results
PipelineHQ streamlined sales operations with automation, real-time insights, and AI-driven prioritization, enabling teams to close deals faster, collaborate better, and increase conversions.
Challenges Before PipelineHQ
Many sales teams struggle with disorganized pipelines, slow follow-ups, and missed opportunities. Manual data entry, lack of real-time insights, and inefficient communication often lead to lost deals and reduced productivity.
Solutions with PipelineHQ
PipelineHQ provided a seamless, AI-powered CRM solution that optimized sales processes from lead generation to deal closure. With automated workflows, real-time analytics, and intuitive pipeline management, teams could track progress, prioritize high-value deals, and collaborate effortlessly.
Results and Impact
After implementing PipelineHQ, sales teams experienced:
30% faster deal closures with automated follow-ups and smart lead prioritization.
Improved collaboration through real-time data sharing and task automation.
Higher conversion rates by leveraging predictive insights for better decision-making. By streamlining operations and providing actionable intelligence, PipelineHQ empowered sales teams to close more deals efficiently and drive sustainable growth.
PipelineHQ
PipelineHQ
PipeLineHQ
Stay ahead with intelligent automation, Realtime data-powered insights, and seamless integrations—so you can focus on closing deals, not managing data.
We’re proud of our 5-star rating with over 200 reviews.
By providing a smarter, more intuitive CRM solution, PipelineHQ empowered businesses to scale their sales efforts and achieve sustainable growth.
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Muhammad Al Mahdi
My journey began as a Front-End Developer after earning my degree in IT, where I had the opportunity to explore the world of graphics and animation with my team. That passion naturally led me to UI design, and soon after, I immersed myself in UX. To deepen my expertise, I pursued a Master’s in Interaction Design, focusing on UX/UI—shaping the career I love today.
Empowering the Creative World through a Caring Environment and Educational Support
Creative Hub is a global marketplace for unique and creative (hand craft) items. Their mission is to maintain human relations at the center of commerce amid increasing automation. Creative Hub helps creative entrepreneurs start, manage, and grow their businesses with low costs, powerful tools, and with educational support. They provide a platform that connects sellers with millions of buyers who are looking for something special with a human touch. Connection security and safety is their priority. Creative Hub is also committed to the guiding principles, sustainability and social responsibility. With every purchase on Creative Hub, a positive contribution is made to small businesses, the people behind them, and our planet.
Barriers in Creative Business that cause gaps between creative actors and consumers
Creative Hub sees some of these challenges as opportunities to create a platform that addresses needs and provides solutions for creative sellers.
Lack of dedicated space for unique and creative items.
Low connectivity between sellers and buyers in conventional business.
Changes in shopping trends towards unique and personal items.
Lack of support and education for creative entrepreneurs in managing their business.
GOALSGOALSGOALSGOALSGOALSGOALSGOALSGOALS
GOALSGOALSGOALSGOALSGOALSGOALSGOALSGOALS
Creative Hub strives to be a positive force in supporting creative businesses, providing unique shopping experiences, and promoting values of sustainability and social responsibility. Creative Hub has several goals to achieve, such as:
"Our partnership with Muhammadisme transformed our online business. The redesigned platform not only impressed our customers but also increased our conversions by 20%. We are now better positioned to compete in the e-commerce market and deliver an exceptional shopping experience."
Empowering the Creative World through a Caring Environment and Educational Support
Creative Hub is a global marketplace for unique and creative (hand craft) items. Their mission is to maintain human relations at the center of commerce amid increasing automation. Creative Hub helps creative entrepreneurs start, manage, and grow their businesses with low costs, powerful tools, and with educational support. They provide a platform that connects sellers with millions of buyers who are looking for something special with a human touch. Connection security and safety is their priority. Creative Hub is also committed to the guiding principles, sustainability and social responsibility. With every purchase on Creative Hub, a positive contribution is made to small businesses, the people behind them, and our planet.
Barriers in Creative Business that cause gaps between creative actors and consumers
Creative Hub sees some of these challenges as opportunities to create a platform that addresses needs and provides solutions for creative sellers.
Lack of dedicated space for unique and creative items.
Low connectivity between sellers and buyers in conventional business.
Changes in shopping trends towards unique and personal items.
Lack of support and education for creative entrepreneurs in managing their business.
GOALSGOALSGOALSGOALSGOALSGOALSGOALSGOALS
GOALSGOALSGOALSGOALSGOALSGOALSGOALSGOALS
Creative Hub strives to be a positive force in supporting creative businesses, providing unique shopping experiences, and promoting values of sustainability and social responsibility. Creative Hub has several goals to achieve, such as:
"Our partnership with Muhammadisme transformed our online business. The redesigned platform not only impressed our customers but also increased our conversions by 20%. We are now better positioned to compete in the e-commerce market and deliver an exceptional shopping experience."
Empowering the Creative World through a Caring Environment and Educational Support
Creative Hub is a global marketplace for unique and creative (hand craft) items. Their mission is to maintain human relations at the center of commerce amid increasing automation. Creative Hub helps creative entrepreneurs start, manage, and grow their businesses with low costs, powerful tools, and with educational support. They provide a platform that connects sellers with millions of buyers who are looking for something special with a human touch. Connection security and safety is their priority. Creative Hub is also committed to the guiding principles, sustainability and social responsibility. With every purchase on Creative Hub, a positive contribution is made to small businesses, the people behind them, and our planet.
Barriers in Creative Business that cause gaps between creative actors and consumers
Creative Hub sees some of these challenges as opportunities to create a platform that addresses needs and provides solutions for creative sellers.
Lack of dedicated space for unique and creative items.
Low connectivity between sellers and buyers in conventional business.
Changes in shopping trends towards unique and personal items.
Lack of support and education for creative entrepreneurs in managing their business.
GOALSGOALSGOALSGOALSGOALSGOALSGOALSGOALS
GOALSGOALSGOALSGOALSGOALSGOALSGOALSGOALS
Creative Hub strives to be a positive force in supporting creative businesses, providing unique shopping experiences, and promoting values of sustainability and social responsibility. Creative Hub has several goals to achieve, such as:
"Our partnership with Muhammadisme transformed our online business. The redesigned platform not only impressed our customers but also increased our conversions by 20%. We are now better positioned to compete in the e-commerce market and deliver an exceptional shopping experience."
Empowering the Creative World through a Caring Environment and Educational Support
Creative Hub is a global marketplace for unique and creative (hand craft) items. Their mission is to maintain human relations at the center of commerce amid increasing automation. Creative Hub helps creative entrepreneurs start, manage, and grow their businesses with low costs, powerful tools, and with educational support. They provide a platform that connects sellers with millions of buyers who are looking for something special with a human touch. Connection security and safety is their priority. Creative Hub is also committed to the guiding principles, sustainability and social responsibility. With every purchase on Creative Hub, a positive contribution is made to small businesses, the people behind them, and our planet.
Barriers in Creative Business that cause gaps between creative actors and consumers
Creative Hub sees some of these challenges as opportunities to create a platform that addresses needs and provides solutions for creative sellers.
Lack of dedicated space for unique and creative items.
Low connectivity between sellers and buyers in conventional business.
Changes in shopping trends towards unique and personal items.
Lack of support and education for creative entrepreneurs in managing their business.
GOALSGOALSGOALSGOALSGOALSGOALSGOALSGOALS
GOALSGOALSGOALSGOALSGOALSGOALSGOALSGOALS
Creative Hub strives to be a positive force in supporting creative businesses, providing unique shopping experiences, and promoting values of sustainability and social responsibility. Creative Hub has several goals to achieve, such as:
"Our partnership with Muhammadisme transformed our online business. The redesigned platform not only impressed our customers but also increased our conversions by 20%. We are now better positioned to compete in the e-commerce market and deliver an exceptional shopping experience."
Empowering the Creative World through a Caring Environment and Educational Support
Creative Hub is a global marketplace for unique and creative (hand craft) items. Their mission is to maintain human relations at the center of commerce amid increasing automation. Creative Hub helps creative entrepreneurs start, manage, and grow their businesses with low costs, powerful tools, and with educational support. They provide a platform that connects sellers with millions of buyers who are looking for something special with a human touch. Connection security and safety is their priority. Creative Hub is also committed to the guiding principles, sustainability and social responsibility. With every purchase on Creative Hub, a positive contribution is made to small businesses, the people behind them, and our planet.
Barriers in Creative Business that cause gaps between creative actors and consumers
Creative Hub sees some of these challenges as opportunities to create a platform that addresses needs and provides solutions for creative sellers.
Lack of dedicated space for unique and creative items.
Low connectivity between sellers and buyers in conventional business.
Changes in shopping trends towards unique and personal items.
Lack of support and education for creative entrepreneurs in managing their business.
GOALSGOALSGOALSGOALSGOALSGOALSGOALSGOALS
GOALSGOALSGOALSGOALSGOALSGOALSGOALSGOALS
Creative Hub strives to be a positive force in supporting creative businesses, providing unique shopping experiences, and promoting values of sustainability and social responsibility. Creative Hub has several goals to achieve, such as:
"Our partnership with Muhammadisme transformed our online business. The redesigned platform not only impressed our customers but also increased our conversions by 20%. We are now better positioned to compete in the e-commerce market and deliver an exceptional shopping experience."