Dragonfish Consulting was created to address various issues and challenges that organizations face in the workplace environment, particularly related to culture and performance management. Some of the issues that require special attention in the workplace context that they aim to address include:

• Difficulty in Managing Cultural Change:
  Organizations often struggle with managing the cultural changes required to align with their vision and goals, and this is what Dragonfish seeks to address with their assistance.
• Culture Integration in M&A:
  Mergers or acquisitions of companies bring complex cultural integration challenges, requiring specific focus to address potential cultural disparities that may arise in the process.
• Misalignment of Employee and Customer Experiences:
  Discrepancies between employee experiences and the promises made to customers can lead to internal conflicts and disrupt overall organizational performance.
• Low Employee Engagement Levels:
  Low employee engagement levels can impact productivity, creativity, and employee retention, necessitating a specialized approach to enhance it.
• Lack of Tools for Culture Measurement and Evaluation:
  Organizations often struggle to have clear metrics for measuring organizational culture, identifying weaknesses, and devising appropriate improvement strategies.
• Complexity of Organizational Changes:
  Rapid and constant changes within organizations require swift and precise cultural adaptation to align with the direction of organizational changes.
• Leadership and Culture Consistency Challenges:
  Organizational leaders must ensure that leadership aligns seamlessly with the desired culture to prevent confusion and discord among team members.
• Non-Implementation of Cultural Values in Actions:
  Bridging the gap between declared cultural values and their actual implementation in daily actions requires extra attention to ensure consistency and trust.