Subscription Revolutionizes Convenience and Freedom in Car Rental

Client

Bruce Murray

Headquarters

German

Industry/vertical

Productivity Management

Case Study - IMG - 6 - B

INTRODUCTION

Taking Car Rental Experience to the Next Level

SIXT’s SIXT+ program is a car subscription service that provides flexibility with no purchase, financing or vehicle value depreciation costs. Customers can choose from a variety of car models, customize their subscription with appropriate coverage and mileage options, and even terminate their contract each month or suspend it for up to 3 months. All costs are included in one monthly price, except fuel costs, making the mobility experience more convenient and hassle-free, similar to a streaming subscription or gym membership. The program also offers special options for companies, helping to make company fleets more flexible. With SIXT+, customers can have access to a car without the commitment of long-term vehicle ownership.

Results Overview:

After 6 Months Of Launch

0 %

Increased User Engangement

0 %

Increased User Satisfaction

CHALLENGES

Eliminating Car Ownership Hassles

Sixt faces several challenges in the car rental industry, such as:

  • High Initial Costs
    Customers are often faced with significant initial costs when purchasing a new car, such as down payment and sales tax.
  • Financing Costs
    Obtaining competitive car financing often requires a complicated and time-consuming process and carries additional costs in the form of interest rates.
  • Depreciation of Vehicle Value
    New cars tend to depreciate quickly, which can mean a financial loss for the owner when they try to sell the car.
  • Uncertainty of Need
    The need for the type and size of car may change over time, but traditional car ownership binds customers into long-term contracts.
  • Ownership Obligations
    Owning a car means customers have obligations such as insurance, taxes and maintenance that they must handle themselves.
  • Maintenance and Repair Costs
    Maintaining and repairing a self-owned car can be an unexpected and expensive additional expense.
  • Car Buying and Selling Inconvenience
    The process of buying and selling a car can be complicated and time consuming, and requires negotiation and administrative handling.

GOALS

By providing a premium membership program offered by Sixt which provides flexible, convenient and exclusive car rental services, Sixt aims to:

Providing Maximum Flexibility: Ensures customers have access to complete flexibility in vehicle use, including the ability to change vehicles or suspend subscriptions according to their needs.

Providing-Maximum-Flexibility

Overcoming Financial Limitations: Offers a more affordable and manageable cost alternative to traditional car ownership or new purchase, by eliminating high initial costs and impairment charges.

Overcoming-Financial-Limitations_

Simple and No Complications: Simplifies the process of owning and using a vehicle, including reducing the complexity of additional costs and vehicle maintenance, so customers can focus on their mobility.

Simple-and-No-Complications

Providing Optimal Corporate Solutions: Provides subscription options that meet corporate needs, helping them build and manage vehicle fleets more efficiently and cost-effectively.

Providing-Optimal-Corporate-Solutions

Integrating Technology: Leverages modern technology to provide a seamless subscription experience, with the ability to select, manage and adapt subscriptions digitally through the SIXT app.

Integrating-Technology

Increase Customer Satisfaction: Ensure that customers are satisfied with their subscription experience, by providing premium service, suitable vehicle choices and high flexibility.

Increase-Customer-Satisfaction

Reaches Wide Market Segments: Attracts a wide range of market segments, including individuals who need flexible access to a car, professionals who are always on the go, and companies who need efficient mobility solutions.

Reaches-Wide-Market-Segments

Strengthening the Sixt brand image as an innovator in the car rental industry by providing solutions that align with current market trends and needs.

Strengthening-the-Sixt-brand-image

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