SIXT+ – Muhammad Is Me

Subscription Revolutionizes Convenience and Freedom in Car Rental

Client

Bruce Murray

Headquarters

German

Industry/vertical

Productivity Management

Creative Design, UI Design, UX Audit, UX Design

INTRODUCTION

Taking Car Rental Experience to the Next Level

SIXT’s SIXT+ program is a car subscription service that provides flexibility with no purchase, financing or vehicle value depreciation costs. Customers can choose from a variety of car models, customize their subscription with appropriate coverage and mileage options, and even terminate their contract each month or suspend it for up to 3 months. All costs are included in one monthly price, except fuel costs, making the mobility experience more convenient and hassle-free, similar to a streaming subscription or gym membership. The program also offers special options for companies, helping to make company fleets more flexible. With SIXT+, customers can have access to a car without the commitment of long-term vehicle ownership.

Results Overview:

After 6 Months Of Launch

0 %

Increased User Engangement

0 %

Increased User Satisfaction

CHALLENGES

Eliminating Car Ownership Hassles

Sixt faces several challenges in the car rental industry, such as:

High Initial Costs
Customers are often faced with significant initial costs when purchasing a new car, such as down payment and sales tax.
Financing Costs
Obtaining competitive car financing often requires a complicated and time-consuming process and carries additional costs in the form of interest rates.
Depreciation of Vehicle Value
New cars tend to depreciate quickly, which can mean a financial loss for the owner when they try to sell the car.
Uncertainty of Need
The need for the type and size of car may change over time, but traditional car ownership binds customers into long-term contracts.
Ownership Obligations
Owning a car means customers have obligations such as insurance, taxes and maintenance that they must handle themselves.
Maintenance and Repair Costs
Maintaining and repairing a self-owned car can be an unexpected and expensive additional expense.
Car Buying and Selling Inconvenience
The process of buying and selling a car can be complicated and time consuming, and requires negotiation and administrative handling.

GOALS

By providing a premium membership program offered by Sixt which provides flexible, convenient and exclusive car rental services, Sixt aims to:

Providing Maximum Flexibility: Ensures customers have access to complete flexibility in vehicle use, including the ability to change vehicles or suspend subscriptions according to their needs.

Overcoming Financial Limitations: Offers a more affordable and manageable cost alternative to traditional car ownership or new purchase, by eliminating high initial costs and impairment charges.

Simple and No Complications: Simplifies the process of owning and using a vehicle, including reducing the complexity of additional costs and vehicle maintenance, so customers can focus on their mobility.

Providing Optimal Corporate Solutions: Provides subscription options that meet corporate needs, helping them build and manage vehicle fleets more efficiently and cost-effectively.

Integrating Technology: Leverages modern technology to provide a seamless subscription experience, with the ability to select, manage and adapt subscriptions digitally through the SIXT app.

Increase Customer Satisfaction: Ensure that customers are satisfied with their subscription experience, by providing premium service, suitable vehicle choices and high flexibility.

Reaches Wide Market Segments: Attracts a wide range of market segments, including individuals who need flexible access to a car, professionals who are always on the go, and companies who need efficient mobility solutions.

Strengthening the Sixt brand image as an innovator in the car rental industry by providing solutions that align with current market trends and needs.

SOLUTIONS

A/B testingAffinity mappingBrainstormingBrainstorming to define problemConcept testingDesign DocumentationDesign TestingEmpathy mapExpert ReviewHand offHifi UI Design (Mockup)Illustration and iconographyInfographic designInformation ArchitectureLofi PrototypingPrototyping and Interaction designSite mapStakeholder Insights and DiscussionsVector tracing & designVisual DesignWireframe & flowsWireframing

Subscription Revolutionizes Convenience and Freedom in Car Rental

Client

Bruce Murray

Headquarters

German

Industry/vertical

Productivity Management

Creative Design, UI Design, UX Audit, UX Design

INTRODUCTION

Results Overview:

After 6 Months Of Launch

Increased User Engangement

Increased User Satisfaction

CHALLENGES

GOALS

Providing Maximum Flexibility: Ensures customers have access to complete flexibility in vehicle use, including the ability to change vehicles or suspend subscriptions according to their needs.

Overcoming Financial Limitations: Offers a more affordable and manageable cost alternative to traditional car ownership or new purchase, by eliminating high initial costs and impairment charges.

Simple and No Complications: Simplifies the process of owning and using a vehicle, including reducing the complexity of additional costs and vehicle maintenance, so customers can focus on their mobility.

Providing Optimal Corporate Solutions: Provides subscription options that meet corporate needs, helping them build and manage vehicle fleets more efficiently and cost-effectively.

Integrating Technology: Leverages modern technology to provide a seamless subscription experience, with the ability to select, manage and adapt subscriptions digitally through the SIXT app.

Increase Customer Satisfaction: Ensure that customers are satisfied with their subscription experience, by providing premium service, suitable vehicle choices and high flexibility.

Reaches Wide Market Segments: Attracts a wide range of market segments, including individuals who need flexible access to a car, professionals who are always on the go, and companies who need efficient mobility solutions.

Strengthening the Sixt brand image as an innovator in the car rental industry by providing solutions that align with current market trends and needs.

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