Flowstate.agency, an email marketing agency founded by my friend Simon, specializes in assisting e-commerce businesses in boosting sales and ROI through captivating email designs, email automation, and data analysis.
Incluude is an innovative platform developed through a collaboration between researchers, community members, and the Cultural Atlas team. It serves as a comprehensive directory and resource hub for religion and culture, providing valuable insights to support diversity, inclusion, and well-being.
By streamlining essential knowledge into a user-friendly platform, Incluude empowers individuals and organizations to foster empathy, build cultural understanding, and create inclusive workplaces and communities. The platform is also the driving force behind the SBS Inclusion Program, training thousands of professionals across various industries.
When I joined the Incluude team as a UX/UI Designer, my focus was on refining one of its core features—the Filters system. The challenge was to enhance the navigation and usability to ensure users could effortlessly access relevant resources.
To achieve this, I focused on:
Incluude already had an in-house UX/UI team, but they sought an external perspective to refine key usability aspects. Through stakeholder discussions and A/B testing, I identified areas for improvement and introduced UX refinements that streamlined the platform’s usability.
Key focus areas included:
Since Incluude is a large-scale platform, every design enhancement needed to be scalable and impactful. I applied a categorization-style approach to help users find content quickly while ensuring the UI remained clean and intuitive.
Some key implementations included:
Through A/B testing with stakeholders, we refined design elements based on user feedback and performance metrics. The iterative approach allowed us to fine-tune aspects like filter placement, category organization, and navigation behavior for an optimized user experience.
Final improvements included:
Although this was a short-term project, the outcomes were significant and long-lasting. The upgraded filter system, navigation structure, and resource preview layouts provided a more user-friendly experience, helping Incluude better serve its mission of fostering inclusion through accessible knowledge.
It was a rewarding experience collaborating with an established UX/UI team, bringing in fresh design insights, and leaving a meaningful impact on a platform dedicated to diversity and cultural awareness.
Flowstate.agency, an email marketing agency founded by my friend Simon, specializes in assisting e-commerce businesses in boosting sales and ROI through captivating email designs, email automation, and data analysis.
ScreenCoach is a platform with the aim of helping parents manage and monitor their children’s electronic device usage. The founders, Peter, Gary, and Steph, saw a significant opportunity to create a product that assists children and families in regaining balance and leading healthier and happier lives.
Another project with Anthony, enjoyable, the same flow, the way of working together, easy to communicate, and completing the Botflow website with ease.
Botflow is a no-code chatbot automation platform that helps businesses automate their business processes. Botflow can be used for a variety of tasks, including: Customer service, Sales, Marketing, Operations, and Learning and development.
Luxotic is an Australian luxury homewares brand founded in 2014 by Edward Li. Li saw an opportunity in the growing Australian e-commerce market and launched Luxotic, an online brand that sells high-quality textile products with a focus on understated luxury and exotic touches.
The Creative Hub is an innovative platform born out of the need for an ecosystem in the creative industry that lacks sufficient support for sustainability. Recognizing the challenges faced by the creative community regarding limited access to resources, connectivity, and necessary opportunities, owner Simon Laughin holds a strong vision to create a space where individuals and groups within the creative industry can grow, learn, collaborate, and access meaningful opportunities.
