Crashtag is an application designed to enhance data collection and understanding of incidents and injuries in motor sports. The application holds the potential to improve safety in motor sports for all involved parties.

I collaborated with Ash on refining the incident reporting feature for the Crashtag app, which proved to be a substantial undertaking as I worked on refining most of the app’s available pages. However, the project had to be paused due to my other commitments, and I entrusted Ash with finding another UI designer to assist him.

In the Crashtag project, I employed Human-Centered Design to comprehend the Crashtag users, identify the application’s primary issues, and devise optimal solutions to address them. I took into account the emotions, culture, and human values in the design process, utilizing techniques such as user journey mapping. Through this approach, I successfully tackled the challenges present in the current Crashtag application.

Since its launch, the Crashtag application has yet to achieve its intended purpose of aiding in addressing the challenges posed by AIMSS (Australian Institute for Motor Sport Safety) regarding the low incident reporting rates, both in Australia and globally. It is noteworthy that poor incident reporting is not only a frequent issue but also widely prevalent across all forms of motorsport.

Ash reached out to me to refine the Crashtag application to address several identified issues. This is crucial for enhancing the application’s functionality.

Based on the brief and discussions with stakeholders, Ash identified several challenges, including:

• The application is not sufficiently accessible and is rather complex to use.
• Lack of speed in the incident reporting process.
• Difficulty in verifying data accuracy.
• Complexity of the reporting forms.
• Lack of awareness about the application and its benefits.

The Crashtag application has several main objectives that provide a positive impact on the development of motorsport, including:

• Increasing incident reporting in motorsports for further safety research.
• Improving data collection on incidents and injuries in motor sports.
• Enhancing understanding of the causes of accidents and injuries.
• Improving safety in motorsports.

Based on the above description, some of the objectives to be achieved through the refinement process of the Crashtag application are:

• Enhancing usability and accessibility of the application.
• Simplifying and speeding up the reporting process.
• Improving the accuracy and reliability of the reported data.
• Expanding the application’s reach to more users and motorsport organizations.

The Crashtag application has a fairly broad user target, including:

• Audience: Reporting accidents they witness.
• Participants: Reporting accidents they experience.
• Officials: Gathering data on incidents and injuries.
• Motorsport organizations: Enhancing safety in their events.

Based on data analysis, the majority of users utilize this application to:

• Report incidents and injuries easily and quickly.
• Ensure accuracy and reliability of the reported data.
• Access information about incidents and injuries in motorsports.
• Enhance safety in motorsports.

In order to improve the user experience of the Crashtag application, I conducted a heuristic evaluation on the existing Crashtag application. Below are some findings from that evaluation:

• There are some features or sections that are less intuitive and require time to learn how to use.
• The layout of some user interface elements can confuse users.
• The reporting process in the application is relatively slow.
• Available reporting options are still limited.
• There are some columns that are not relevant to all types of reports.
• The data verification process sometimes takes a long time.
• The application’s appearance seems monotonous and lacks appeal.

The optimal solution to address challenges within the Crashtag application is one that effectively meets the objectives of each of these challenges.

Following discussions with the Project Manager, Ash, I have proposed several solutions that have been accepted, including:

Enhancing User-Friendliness and Accessibility:

• Simplify the application layout and navigation to ensure it is easily understood and utilized by all users.
• Translate the application into various languages to reach a global user base.
• Provide easily accessible guidelines and instructions to assist users in understanding how to use the application.
• Ensure the application is available on various platforms and devices (smartphones, tablets, desktops).

Expediting the Reporting Process:

• Only ask for pertinent and relevant information for each type of report.
• Optimize the reporting workflow to expedite the process.
• Utilize technologies such as autofill and automatic data verification to speed up the reporting process.
• Offer various methods for reporting incidents (text, photos, videos).
• Enable users to report incidents without an internet connection.

Enhancing Accuracy and Reliability of Reported Data:

• Employ technology to automatically verify reported data.
• Connect the application with other databases to enhance data validity.
• Implement audit features to track and monitor data changes.

Expanding the Application’s Reach:

• Increase awareness about the application and its benefits.
• Collaborate with motorsport organizations to promote the use of the Crashtag application at their events.
• Enable integration with other platforms and systems used by motorsport organizations.

Improving User Experience:

• Create a modern, visually appealing, and user-friendly application design.
• Incorporate features that are beneficial to users (interactive maps, statistics, photo galleries).
• Gather feedback from users to continuously enhance the application.
• Assist users in easily learning how to use the application.

As a preliminary step towards implementing these solutions, I have created a user journey map to chart areas for improvement and enhancement. This facilitates a quick analysis of areas needing optimization before moving on to the next phase. Additionally, I have processed this into a sitemap and information architecture to streamline the design phase.

I refined the previous solutions and designs by creating wireframes and connecting them into a workflow (wireflow). This wireflow helped me visualize improvements in each area easily, as well as identify patterns in layout and selection of components that are more suitable.

To expedite the design process and minimize errors, I conducted concept testing and A/B testing.

During the design phase, I not only created wireframes but also visual designs, UI style guides (design systems), original illustrations and iconography, hi-fi UI designs, and prototypes. Applying UX/UI principles resulted in professional and clean designs.

After designing UI/UX solutions for the Crashtag application, I conducted design testing to gather feedback from Ash. The testing results showed improvements in user experience.

Although I aimed to assist Ash in achieving 100% success, my busy schedule did not allow for comprehensive testing such as usability testing. Therefore, I helped Ash find a UX/UI designer capable of continuing this project to completion, including conducting comprehensive testing, maximizing iterations, and performing handoff.

Although I could assist Ash up to the handoff stage to the developer, the project I undertook still yielded noteworthy results, where during the testing of the designs I created, the results were as follows:

• User satisfaction increased by 80%.
• Engagement increased by 65%.
• The appearance is more humane, modern, and clean with clear and easily understandable elements.
• The Crashtag application became easier and more accessible.
• The average time required to complete the reporting process has been shortened.