Tea Cup Cottage is a registered NDIS disability support provider in South East Queensland and Toowoomba. Founded by Alexandra Shaw in 2010, the organization was built from a personal experience of caring for a family member with a disability.
Incluude is an innovative platform developed through a collaboration between researchers, community members, and the Cultural Atlas team. It serves as a comprehensive directory and resource hub for religion and culture, providing valuable insights to support diversity, inclusion, and well-being.
By streamlining essential knowledge into a user-friendly platform, Incluude empowers individuals and organizations to foster empathy, build cultural understanding, and create inclusive workplaces and communities. The platform is also the driving force behind the SBS Inclusion Program, training thousands of professionals across various industries.
When I joined the Incluude team as a UX/UI Designer, my focus was on refining one of its core features—the Filters system. The challenge was to enhance the navigation and usability to ensure users could effortlessly access relevant resources.
To achieve this, I focused on:
Incluude already had an in-house UX/UI team, but they sought an external perspective to refine key usability aspects. Through stakeholder discussions and A/B testing, I identified areas for improvement and introduced UX refinements that streamlined the platform’s usability.
Key focus areas included:
Since Incluude is a large-scale platform, every design enhancement needed to be scalable and impactful. I applied a categorization-style approach to help users find content quickly while ensuring the UI remained clean and intuitive.
Some key implementations included:
Through A/B testing with stakeholders, we refined design elements based on user feedback and performance metrics. The iterative approach allowed us to fine-tune aspects like filter placement, category organization, and navigation behavior for an optimized user experience.
Final improvements included:
Although this was a short-term project, the outcomes were significant and long-lasting. The upgraded filter system, navigation structure, and resource preview layouts provided a more user-friendly experience, helping Incluude better serve its mission of fostering inclusion through accessible knowledge.
It was a rewarding experience collaborating with an established UX/UI team, bringing in fresh design insights, and leaving a meaningful impact on a platform dedicated to diversity and cultural awareness.
Tea Cup Cottage is a registered NDIS disability support provider in South East Queensland and Toowoomba. Founded by Alexandra Shaw in 2010, the organization was built from a personal experience of caring for a family member with a disability.
As part of the team that has contributed to JB/UXD’s long journey, I had the opportunity to co-start and build the brand of this design and innovation agency. For more than 2 years working there, my experience has become a great learning journey, providing invaluable insights and experiences.
Luxotic is an Australian luxury homewares brand founded in 2014 by Edward Li. Li saw an opportunity in the growing Australian e-commerce market and launched Luxotic, an online brand that sells high-quality textile products with a focus on understated luxury and exotic touches.
During the COVID-19 pandemic, I ventured into the world of content creation, aiming to build a YouTube channel focused on kids’ entertainment.
Prodoo is a technology company based in Denmark. I developed a platform to connect companies looking for specific skills with independent professionals. This platform is designed to facilitate collaboration on-site or within a company’s premises.
