The 10 Cent Tom website faced challenges that hindered its effectiveness, such as:

• The old website failed to deliver messages clearly and engagingly. This made the audience not understand the purpose and impact of 10 Cent Tom.
• The old website was less engaging for donors. This made donors less interested in donating.
• The old website’s flow was unclear, so the audience was confused about taking action/contributing. This made the audience less motivated to contribute.
• The audience did not understand the programs carried out by 10 Cent Tom. This made the audience less interested in supporting the program.