It’s Totally A Match
Introduction
A well-optimized e-commerce landing page is crucial for converting visitors into customers. This case study explores how an online fashion retailer revamped its landing page to improve user experience, increase conversions, and boost revenue.
Background
SnapShop, a fashion e-commerce company, faced several challenges, including a high bounce rate of 60%, a low conversion rate of 1.5%, poor mobile responsiveness, ineffective call-to-action (CTA) placement, and a lack of trust elements such as customer reviews and security badges. The primary objectives were to reduce the bounce rate below 40%, increase the conversion rate to at least 3%, enhance user experience and engagement, improve mobile usability, and strengthen credibility through social proof.
Walkthrough The Findings
Defining
online shoping
habit
200 + Sample data
Data Sorting
Quality & Quantity Method
Desk Research Insights
Research into best practices for e-commerce landing pages reveals several critical success factors. Compelling headlines and copy are essential, as they immediately communicate the brand’s value proposition and capture visitor interest.
High-quality visuals significantly impact decision-making, helping customers better understand products through multiple images and videos. Clear and action-oriented CTAs drive engagement by creating urgency and guiding users toward making a purchase. Social proof, including customer reviews, ratings, and security badges, enhances trust and reduces purchase hesitation.
Mobile optimization is crucial, as a significant percentage of shoppers use mobile devices. Ensuring a seamless experience through responsive design and fast load times directly influences conversion rates. Successful brands such as Dr. Squatch have demonstrated the effectiveness of conversion rate optimization, achieving substantial revenue growth through strategic design enhancements.
Similarly, A/B testing by Campaign Monitor and Love Child Organics highlights the importance of refining visual elements and CTAs to maximize user engagement and conversion rates.
We define the consumerism pattern
Similarly, A/B testing by Campaign Monitor and Love Child Organics highlights the importance of refining visual elements and CTAs to maximize user engagement and conversion rates.
Customers
0
M+
Customers
Key Improvements:
- Simplified Navigation – Reduced menu clutter with clear, intuitive categorization.
- Enhanced Visual Appeal – Used high-quality images and consistent branding for a polished look.
- Faster Performance – Optimized images and minimized scripts for quicker load times.
- Seamless Mobile Experience – Implemented responsive design and AMP for improved speed and functionality.
- User-Friendly CTAs – Designed larger, easy-to-tap buttons for better accessibility on mobile.
To optimize CTA placement, the primary CTA was positioned above the fold and emphasized with action-oriented copy such as "Get 20% Off – Shop Now!" Additionally, urgency and scarcity tactics, including limited-time offers and countdown timers, were employed. Trust-building elements were incorporated by showcasing customer reviews and product ratings, displaying SSL certificates and secure payment options, and providing a money-back guarantee for risk-free purchases.
A/B testing played a crucial role in refining the strategy. Different CTA variations, such as "Shop Now" vs. "Buy Now" vs. "Claim Your Discount," were tested. Color psychology was evaluated by experimenting with different button colors for better engagement, and layout adjustments were assessed by comparing single-column versus multi-column layouts.
Screen
Landing page
4-5 Priority Section
Responsive mobile landing page
4-5 Priority Section
General product list page
2-3 Priority Section
Detail product page
4 Priority Section
Cart page
2-3 Priority Section
Additionally
Dynamic Component Responsive Design HDR display Premium Stock Flexible component scaling
Design Solution
Mobile Responsive
Mockup Preview
Mockup Preview
Mockup Preview
Mockup Preview
On Mockup Preview
Checkout design flow
30+Customizable Component
Find the product
Collect and made a payment
Define the details
60
%
35
%
Bounce rate decreased
45
%
Mobile sales boost
30%
Revenue growth in 3 months
Results
The results were significant. The bounce rate decreased from 60% to 35%, and the conversion rate increased from 1.5% to 3.8%. Mobile sales saw a 45% boost, contributing to an overall revenue growth of 30% within three months.
Overall Result
Overall Result
Overall Result
Overall Result
Contributing to an overall revenue growth of
30%
within three months.
Result
Trendwear
Transformed
Engagement
Conclusion
Conclusion
Conclusion
Conclusion
Conclusion
By focusing on user experience, strategic CTA placement, and trust-building elements, TrendWear successfully transformed its e-commerce landing page, leading to substantial improvements in customer engagement and sales. This case study highlights the importance of data-driven design enhancements in achieving e-commerce success.
Muhammad Al Mahdi
My journey began as a Front-End Developer after earning my degree in IT, where I had the opportunity to explore the world of graphics and animation with my team. That passion naturally led me to UI design, and soon after, I immersed myself in UX. To deepen my expertise, I pursued a Master’s in Interaction Design, focusing on UX/UI—shaping the career I love today.
- Brisbane, Australia
- Lombok, Indonesia
