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Dollamur, a leading manufacturer in the sports mat industry, faced significant challenges. The demand for large-sized mats not available in their standard catalog was a major issue they needed to address. Their customers often required custom-sized mats with designs tailored to their preferences.
Interpreting customer design preferences with high accuracy was the primary challenge Dollamur faced. Gathering information about design preferences, precise measurements, and specific details required intensive effort and often posed a risk of errors. This resulted in significant time and resource losses.
To address these challenges, Dollamur aimed to create a technological solution. With this technology, Dollamur aimed to:
In order to achieve Dollamur’s desired goals through the Interactive Mat Design tool, I chose to implement User-Centered Design (UCD). With UCD, the primary focus is on users, namely Dollamur’s customers. I understood that to address the challenges and achieve Dollamur’s goals, it was crucial to deeply understand user needs and preferences. Therefore, I conducted an inclusive exploration phase to listen to users’ experiences and barriers in ordering custom mats. This information guided the design of an interactive tool that effectively addressed these issues, making the UCD approach a key foundation for creating a solution that was truly relevant and beneficial to Dollamur and its customers.
To determine the next steps, I conducted a workshop with 10 Dollamur customers, Priscilla Andero, and several other Dollamur team members. We spent a significant amount of time thoroughly understanding all requirements. Through this workshop, I gained deep insights into Dollamur’s business, goals, conditions, as well as in-depth interviews with their customers, understanding their frustrations in the ordering and customization process.
From this, I learned about Dollamur’s target market, which includes various segments in the fitness, education, and commercial sports industries, among others. These segments include fitness and wellness centers, wrestling and martial arts schools, schools and universities, professional sports events, entertainment events, the military and government, as well as individual consumers. With this diverse target market, Dollamur had vast potential for expansion.
I noted all important findings, and the main problems the Dollamur team experienced were:
From the customer’s perspective, they faced the following frustrations:
These issues prompted the Dollamur team to seek a technological solution to help them overcome these challenges, increase efficiency and accuracy in the ordering process, and ensure products matched customer preferences.
Negative impacts of these problems on Dollamur and their customers include:
To solve these problems, I used the “How Might We” (HMW) method to generate effective and innovative solutions. Some HMW questions I created were:
In facing the challenges of creating the Interactive Mat Design tool, I understood that maintaining consistency with Dollamur’s brand identity was crucial. Therefore, I ensured that the design of this tool utilized visual elements already known in Dollamur’s branding, including the logo, colors, and design style. This helped create a strong impression that the Interactive Mat Design tool was an integral part of the Dollamur ecosystem.
Furthermore, I focused on consistent brand messaging. In every communication and marketing material related to this tool, I ensured that the message conveyed aligned with Dollamur’s values and vision. Thus, this tool not only became a functional tool but also a strong component in strengthening Dollamur’s brand image in the eyes of customers.
Using data from previous brainstorming sessions, I successfully gathered various best solutions along with the reasons behind my decisions on innovative solutions for the Interactive Mat Design tool. Here are some solutions I presented:
To facilitate the integration of these solutions into the design, I planned them in a sitemap and sketched them using the ‘crazy 8’ method.
How can all successfully generated solutions function effectively in the tool being created? I continued to rely on previous data. Good solutions must be optimized with the right design. Therefore, from the crazy 8’s results I created, I explained them to the users and to the Dollamur team. From there, I obtained the best sketches, which I would transform into a high-fidelity UI.
I created a UI style guide to make the design process faster and more efficient. In designing this final solution, I did several things, such as:
Some solutions that are less detailed would also be highly influential, although I cannot explain them in detail.
With the above decisions, I was confident that I could resolve the issues between Dollamur and their customers. With this Interactive Mat Design tool, Dollamur could achieve the goals they hoped for.
When carrying out the design process with the Crazy 8’s guidelines I had created, I sometimes encountered constraints where some aspects would come to mind after I had done the design. However, to efficiently use time, I only wrote those down in my small UX notebook, which would also serve as a reference when I wanted to conduct testing. This would be a basis for comparison and correlation between the test results and the notes I had made.
There were no serious issues with the Dollamur team when I showed them the design results. They were pleased and enthusiastic. However, I did not want to hand over my innovation results without testing their feasibility and usefulness. Therefore, through the next workshop, we tested the design of this tool together with the Dollamur team and their users. How did it turn out? Some parts needed improvement, and I agreed with that feedback. Some results obtained from the testing were:
However, some parts needed improvement, such as:
To respond to these issues, I tried to solve this problem from the user’s and the Dollamur team’s perspective. I used the HMW method again to generate effective solutions to solve this problem effectively. The HMW question was:
“How might we provide the ability for the Dollamur team and users to easily give and receive feedback, making the workflow more precise in communication?”
With this HMW question, I came up with various solutions, and one of the solutions I want to highlight is:
With these solutions, the issues faced by users and Dollamur could be overcome. This was proven during the next testing, and this final design was already suitable and of high quality for development.
After 6 months of launching this tool, I received satisfying news from Priscilla Andero that the solutions I provided through the Interactive Mat Design tool had helped Dollamur achieve their goals. Some of the results I achieved were:
I am proud of the success of my solution, and it is still used by the Dollamur team. This proves that the solution I created for them was truly appropriate and long-lasting for their diverse customer needs.
SEO domains, or expired domains, are domains that were previously owned and were not renewed by their previous owners. These domains often come with a history, backlinks, and authority that can benefit new websites.
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