My journey began as a Front-End Developer after earning my degree in IT, where I had the opportunity to explore the world of graphics and animation with my team. That passion naturally led me to UI design, and soon after, I immersed myself in UX. To deepen my expertise, I pursued a Master’s in Interaction Design, focusing on UX/UI—shaping the career I love today.
Paramount is a real estate platform designed to simplify home buying, selling, and property discovery. By focusing on user-friendly navigation, personalized recommendations, and an engaging UI, Paramount redefines the real estate experience.
This case study explores the UX process behind building an intuitive and visually appealing real estate app and website.
Problem Statement
Traditional real estate platforms often overwhelm users with cluttered interfaces, complex navigation, and lack of personalization.
Buyers struggle to find relevant listings, while sellers face difficulties in maximizing property visibility. The goal of Paramount is to create a seamless, engaging, and user-centric real estate experience.
User
Target Audience:
First-time home buyers
Real estate investors
High-income buyers seeking luxury properties
Sellers looking for maximum exposure
User Pain Points:
Difficulty in finding personalized property recommendations
Complex mortgage calculations and financing options
Lack of trust in online property listings
Inefficient agent connections
Emma
(First-Time Homebuyer)
User Persona
30 years old, lives in a metropolitan city
Looking for a modern home within a budget
Needs easy financing options
Prefers a simple, guided user experience
Design Goals
Goals to achieve:
Seamless Onboarding: A step-by-step process guiding users to personalized listings.
Intuitive Navigation: Simple property search filters and map integration.
Engaging Visuals: High-quality images, property videos, and interactive floor plans.
Smart Property Recommendations: AI-driven suggestions based on user preferences.
Easy Financing Tools: Mortgage calculators and credit simulations.
Smartways to make a living
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Smartways to make a living with your smartphone
Simply pick or bookmark your best wish
Compete with the best option that suite you with the detail
Easily to Find nearby or spesific strategical place you want
Simulate how you make the deal more efficient
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Brand Foundation
The Paramount Realty logo embodies integrity and trust, the core principles of our brand. Designed with a strong, structured symbol, it features a pillar or shield to represent stability, reliability, and ethical business practices.
My journey began as a Front-End Developer after earning my degree in IT, where I had the opportunity to explore the world of graphics and animation with my team. That passion naturally led me to UI design, and soon after, I immersed myself in UX. To deepen my expertise, I pursued a Master’s in Interaction Design, focusing on UX/UI—shaping the career I love today.
How PipelineHQ Empowered Teams to Close More Deals
Sales teams often face challenges in managing leads, tracking deals, and ensuring timely follow-ups. PipelineHQ simplifies this process by providing an intuitive, automated CRM that streamlines workflows and enhances collaboration.
With real-time insights, AI-driven recommendations, and seamless integration, teams can focus on high-value opportunities without the burden of manual data entry.
Check out the journey
Challenges Before PipelineHQ
Features
Challenges, Solutions, & Results
PipelineHQ streamlined sales operations with automation, real-time insights, and AI-driven prioritization, enabling teams to close deals faster, collaborate better, and increase conversions.
Challenges Before PipelineHQ
Many sales teams struggle with disorganized pipelines, slow follow-ups, and missed opportunities. Manual data entry, lack of real-time insights, and inefficient communication often lead to lost deals and reduced productivity.
Solutions with PipelineHQ
PipelineHQ provided a seamless, AI-powered CRM solution that optimized sales processes from lead generation to deal closure. With automated workflows, real-time analytics, and intuitive pipeline management, teams could track progress, prioritize high-value deals, and collaborate effortlessly.
Results and Impact
After implementing PipelineHQ, sales teams experienced:
30% faster deal closures with automated follow-ups and smart lead prioritization.
Improved collaboration through real-time data sharing and task automation.
Higher conversion rates by leveraging predictive insights for better decision-making. By streamlining operations and providing actionable intelligence, PipelineHQ empowered sales teams to close more deals efficiently and drive sustainable growth.
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PipelineHQ
PipeLineHQ
Stay ahead with intelligent automation, Realtime data-powered insights, and seamless integrations—so you can focus on closing deals, not managing data.
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Muhammad Al Mahdi
My journey began as a Front-End Developer after earning my degree in IT, where I had the opportunity to explore the world of graphics and animation with my team. That passion naturally led me to UI design, and soon after, I immersed myself in UX. To deepen my expertise, I pursued a Master’s in Interaction Design, focusing on UX/UI—shaping the career I love today.
Edward Orton-Gillingham (EOG) is an educational institution founded by Ann Edward. They focus on education and training to assist children, especially those experiencing language-based learning difficulties like dyslexia. They employ an effective educational method called "Orton-Gillingham," which incorporates sensory-based teaching (visual, auditory, and tactile).
In addition to training for educators, parents, and educational professionals, EOG has also created an application called the "Blending Board." This application is a game that applies the Orton-Gillingham approach to help children learn to read and spell in a fun way. The application is specifically designed to aid children with language-based learning difficulties in achieving literacy success.
Literacy issues in children with language-based learning difficulties.
The issues identified by Edward Orton-Gillingham (EOG) that drove the creation of the Blending Board Game for children, especially those with dyslexia, are as follows:
Difficulty in Reading and Spelling Children with dyslexia often face challenges in reading and spelling words correctly due to their struggles in connecting sounds with specific letters.
Trouble Blending Sounds They frequently encounter difficulties in blending letter sounds into meaningful words.
Limitations of Traditional Methods Traditional learning methods are sometimes not effective enough for children with dyslexia to grasp and practice sound blending skills.
Lack of Interest and Motivation Some children lose interest and motivation in learning to read and write because of the difficulties they experience.
Decreased Self-Confidence Difficulties in reading and spelling also impact children’s self-confidence, making them hesitant to engage in literacy-related activities.
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The goals that Edward Orton-Gillingham (EOG) aims to achieve through the creation of the Blending Board application are as follows:
Innovative Consultant in Digital Product Design and User Experience
Jbuxd is a design and innovation consultancy that helps organizations solve problems and create innovative digital products. They use frameworks such as Jobs To Be Done and Business Model Canvas to validate product-market fit and identify new opportunities. Their services include user experience design, product strategy, prototyping and testing, business model innovation, service testing, e-commerce solutions, user journey improvement, branding, quick decision sessions, problem mapping workshops and enhanced customer support.
They offer workshops and collaborative design techniques to build empathy for users and quickly address their needs. Jbuxd assists clients in UI design, building, testing, and deploying solutions in a staging environment before rolling them out to real users. They also provide reporting and continuous improvement based on data analysis.
Many organizations struggle with digital product innovation and design
Jbuxd is here to address some of the problems organizations often face in digital product design and innovation. Some of the issues they have noticed and are looking to solve are:
Market Validation Problems where it is difficult to ensure products are in accordance with market needs and preferences, causing the risk of products failing or being less desirable.
Slow Innovation Process causes loss of valuable business opportunities and lags behind in market competition.
Lack of product testing and adjustment based on user feedback reduces product satisfaction and competitiveness.
Uncertainty in Certain Situations causes business uncertainty and requires rapid adaptation.
Lack of creative solutions and satisfactory user experiences can hinder a product's competitiveness in the market.
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Jbuxd aims to be a reliable partner for organizations in facing the challenges of innovation, product design and business development in the dynamic digital era. Here is an explanation of the goal that Jbuxd wants to achieve:
Ensure product conformity with the market to reduce the risk of products that are less desirable.
"Our partnership with Muhammadisme transformed our online business. The redesigned platform not only impressed our customers but also increased our conversions by 20%. We are now better positioned to compete in the e-commerce market and deliver an exceptional shopping experience."
Quantum Fire Protection is a trusted specialist in fire protection services. They offer comprehensive fire management solutions, including inspections, testing, maintenance, and rectification works. With over 5 years of experience operation and over 20 years knowledge and expertise within the fire safety industry enables they to deliver a first class, cost effective service. They prioritize customer satisfaction and compliance with fire safety standards. Their dedicated team of professionals ensures the safety and protection of people and properties.
The online presence of quantum fire protection for the first time did not always succeed in achieving their goal in time eternal. During the past period of doing business, now quantum fire protection has a number of challenges to solve so they update or redesign their website. The challenges they face are:
Unattractive Appearance and Design reduce the attractiveness and impression of professionalism of the company.
Complicated navigation makes it difficult for visitors to find the information they are looking for.
Lack of Clear Information about the services and solutions they offer.
Poor Visualization of Solutions that do not inspire confidence.
Lack of Proof of Success thus failing to provide and strengthen visitor confidence in the quality and reliability of Quantum Fire Protection services.
There are changes and updates to the business so that all of that needs to be optimized and also implemented on the website.
Integrate Quantum Fire Protection's social media to increase engagement and interaction with visitors.
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By redesigning the website, Quantum Fire Protection hopes to provide a better experience for visitors, strengthen their position as a leader in the fire protection industry, and enhance the growth and success of their business. The following goals are to be achieved by quantum fire protection:
Improve Branding and Corporate Image by reflecting a professional, innovative and trusted image as a provider of fire protection solutions.
"Our partnership with Muhammadisme transformed our online business. The redesigned platform not only impressed our customers but also increased our conversions by 20%. We are now better positioned to compete in the e-commerce market and deliver an exceptional shopping experience."