How SIXT+ Innovates to Offer Customers the Freedom and Comfort of Car Ownership through Subscription

SIXT is a leading global mobility services provider renowned for its premium car rental services and innovative approach to transportation solutions. With a rich history dating back to 1912, SIXT has evolved into a prominent brand known for its diverse and high-quality fleet, catering to a wide range of customer needs, from luxury vehicles to practical choices.

SIXT+

Subscription Revolutionizes Convenience and Freedom in Car Rental

Client

Hand off

Industry/vertical

Duration

2 months

Headquarters

Results Overview

after 6 Months Of Launch:

Increased User Satisfaction
0 %
Increased Revenue
0 %
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introduction introduction introduction introduction introduction introduction

Say no to everything that bothers you about car ownership

SIXT's SIXT+ program is a car subscription service that provides flexibility with no purchase, financing or vehicle value depreciation costs. Customers can choose from a variety of car models, customize their subscription with appropriate coverage and mileage options, and even terminate their contract each month or suspend it for up to 3 months. All costs are included in one monthly price, except fuel costs, making the mobility experience more convenient and hassle-free, similar to a streaming subscription or gym membership. The program also offers special options for companies, helping to make company fleets more flexible. With SIXT+, customers can have access to a car without the commitment of long-term vehicle ownership.

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CHALLENGES CHALLENGES CHALLENGES CHALLENGES CHALLENGES CHALLENGES

Eliminating Car Ownership Hassles

Sixt faces several challenges in the car rental industry, such as:

  • High Initial Costs
    Customers are often faced with significant initial costs when purchasing a new car, such as down payment and sales tax.
  • Financing Costs
    Obtaining competitive car financing often requires a complicated and time-consuming process and carries additional costs in the form of interest rates.
  • Depreciation of Vehicle Value
    New cars tend to depreciate quickly, which can mean a financial loss for the owner when they try to sell the car.
  • Uncertainty of Need
    The need for the type and size of car may change over time, but traditional car ownership binds customers into long-term contracts.
  • Ownership Obligations
    Owning a car means customers have obligations such as insurance, taxes and maintenance that they must handle themselves.
  • Maintenance and Repair Costs
    Maintaining and repairing a self-owned car can be an unexpected and expensive additional expense.
  • Car Buying and Selling Inconvenience
    The process of buying and selling a car can be complicated and time consuming, and requires negotiation and administrative handling.
GOALS GOALS GOALS GOALS GOALS GOALS
GOALS GOALS GOALS GOALS GOALS GOALS

By providing a premium membership program offered by Sixt which provides flexible, convenient and exclusive car rental services, Sixt aims to:

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