Delivery: Affinity mapping

Assisting and Empowering Organizations to Thrive and Grow Through Culture

Dragonfish is an award-winning culture and performance consultancy based in the UK. They help organizations develop and strengthen their cultures while measuring cultural performance to achieve sustainable growth.

Dragonfish

dragonfish

Navigating Organizational Culture Success with Dragonfish

Client

Dragonfish

Industry/vertical

SaaS

Duration

2 months

Headquarters

United States

Key services

UI Design, UX Design, Audit Design, Creative Design

Results Overview

after 2 Years Of Launch:

Increased Revenue
0 %
Achieve User Satisfied
0 %
introduction introduction introduction introduction introduction introduction
introduction introduction introduction introduction introduction introduction

Make an impact to Organizational Growth

Dragonfish Consulting is a leading global culture and performance consultancy firm, renowned for its expertise in assisting organizations in developing cultures aligned with their vision, goals, and values. They combine research, data, and practical experience to help organizations address true behavior change, enhance customer and employee experiences, and drive sustainable growth. With a focus on culture development, aligning customer and employee experiences, and culture assessment during corporate mergers, Dragonfish Consulting aids organizations in gaining a competitive edge and achieving optimal performance.

CHALLENGES CHALLENGES CHALLENGES CHALLENGES CHALLENGES CHALLENGES
CHALLENGES CHALLENGES CHALLENGES CHALLENGES CHALLENGES CHALLENGES

Culture and Its Profound Complexity

Dragonfish Consulting was created to address various issues and challenges that organizations face in the workplace, especially concerning culture and performance management. Some of the problems that require deeper attention in the context of the workplace that they aim to solve include:

  • Difficulty in Managing Cultural Change: Organizations often struggle with managing the cultural changes necessary to align with their vision and goals, and this is what Dragonfish aims to address with their assistance.
  • Culture Integration in M&A: Mergers or acquisitions of companies bring complex culture integration challenges, requiring special focus to address cultural disparities that may arise in the process.
  • Misalignment of Employee and Customer Experiences: The disconnect between employee experiences and an organization's promises to customers can lead to internal conflicts and disrupt overall organizational performance.
  • Low Employee Engagement: Low levels of employee engagement can affect productivity, creativity, and employee retention, necessitating a specialized approach to improve it.
  • Lack of Tools for Culture Measurement and Evaluation: Organizations often struggle to have clear metrics for measuring organizational culture, identifying weaknesses, and setting appropriate improvement strategies.
  • Complexity of Organizational Change: Rapid and constant changes within organizations require quick and appropriate cultural adaptation to align with the direction of organizational change.
  • Difficulty in Consistent Leadership and Culture: Organizational leaders must ensure that consistent leadership aligns well with the culture to prevent confusion and dissonance among team members.
  • Failure to Implement Cultural Values in Actions: The gap between announced cultural values and their actual implementation in day-to-day actions requires extra attention to ensure consistency and trust.
GOALS GOALS GOALS GOALS GOALS GOALS
GOALS GOALS GOALS GOALS GOALS GOALS

Dragonfish's primary focus on gathering qualitative research is a key part of their business model. Validating, comparing, and tracking culture within an organization is complex and challenging. The Dragonfish objectives are as follows:

Developing a Strong Culture: Assisting organizations in developing a culture that aligns with their vision and goals.

01.

READ more details in design diary

READ MORE
solutions solutions solutions solutions solutions solutions
solutions solutions solutions solutions solutions solutions
  • “Setting goals for achieving cultural success”
  • “Setup aim to gather important cultural information”
  • “Quick report to view detailed results of cultural information”
  • “Develop your culture, vision, goals and values”
  • "Assessing culture for mergers and acquisitions"
  • ”Align customer and employee experiences”
  • “A culture tracking and benchmarking tool to gain insight into their culture and compare it to other industry standards.”
deliveries deliveries deliveries deliveries deliveries deliveries
deliveries deliveries deliveries deliveries deliveries deliveries
Stakeholder Insights and Discussions
User Research
Competitor Analysis
Problem statement
HMW Questions
Site map
Information Architecture
Mind Mapping
Wireframing
Lofi Prototyping
Brand Strategy
Brand style guides
Logo Design
Presentations
Bussines card & stationary
Motion design
Illustration
Art design
Vector tracing & design
Infographic design
Visual Design
Wireframe & flows
Wireframe & flows
Visual Design
UI Styleguide And Design systems
Illustration and iconography
Hifi UI Design (Mockup)
Prototyping and Interaction design
Concept testing
Design Testing
Heuristic Evaluation
A/B testing
Usability testing
Design Documentation
Handoff
WordPress

"Our partnership with Muhammadisme transformed our online business. The redesigned platform not only impressed our customers but also increased our conversions by 20%. We are now better positioned to compete in the e-commerce market and deliver an exceptional shopping experience."

Katie Hayes | SIXT PROJECT MANAGER

Share Case Studies

Let’s develop something awesome together.

GET IN TOUCH

Fostering Positive Child Behavior and Habits with Rewards, and Bid Farewell to Nagging

ScreenCoach is a platform with the aim of helping parents manage and monitor their children’s electronic device usage. The founders, Peter, Gary, and Steph, saw a significant opportunity to create a product that assists children and families in regaining balance and leading healthier and happier lives.

ScreenCoach

Empowering Healthy Screen Time Habits for Families

Client

ScreenCoach

Industry/vertical

SaaS

Duration

2 months

Headquarters

Australia

Key services

UI Design, UX Design, Audit Design, Creative Design

Results Overview

after 2 Months Of Launch:

Increased User Activation
0 %
Increased User Satisfaction
0 %
introduction introduction introduction introduction introduction introduction
introduction introduction introduction introduction introduction introduction

Empowering Parents, Guiding Children

ScreenCoach is an application and device that helps parents manage their children's electronic device usage in a more effective way. With ScreenCoach, parents can set rules and rewards for their children. The app monitors how long children use devices and provides warnings when their time is almost up. Additionally, ScreenCoach rewards children for good behavior, such as doing chores, by giving them extra device time or pocket money. The goal is to help children find a balance between screen time and other healthy activities.a

CHALLENGES CHALLENGES CHALLENGES CHALLENGES CHALLENGES CHALLENGES
CHALLENGES CHALLENGES CHALLENGES CHALLENGES CHALLENGES CHALLENGES

screen addiction is getting to be

ScreenCoach has a number of challenges when it comes to helping parents manage their children’s screen time. Here are some of those challenges:

  • Screen addiction and excessive use of electronic devices is on the rise among children.
  • Imbalance between the time children spend in front of screens and activities in the real world hinders children's social interactions.
  • Parents often have difficulty managing the use of devices such as cellphones, tablets, consoles, smart TVs, and laptops that are used by children consistently and effectively.
  • Lack of Understanding of the Impact of Excessive Screen Usage on Children.
  • Parents and guardians often feel isolated and find it difficult to get the support they need with their children's screen challenges.
GOALS GOALS GOALS GOALS GOALS GOALS
GOALS GOALS GOALS GOALS GOALS GOALS

ScreenCoach aims to be a valuable partner for parents and guardians in promoting a healthy balance between digital and real life for children. With a focus on a positive approach, these solutions help children to be more involved in real-world activities, strengthen social interactions, and build balanced habits in the use of electronic devices.

Helping parents and guardians manage their children's screen time more effectively and less addictively.

01.

READ more details in design diary

READ MORE
solutions solutions solutions solutions solutions solutions
solutions solutions solutions solutions solutions solutions
  • “Simple onboarding for a “shared experience”
  • “Hardware setup “Dopamine Hit.”
  • “Motivate and train positive habits based on gamification”
  • “Helping parents manage and control children's time”
  • “Easy integration with various devices”
  • “Dashboard to help sellers manage their business more effectively”
  • “The whole doesn't ban children, but makes it more efficient”
deliveries deliveries deliveries deliveries deliveries deliveries
deliveries deliveries deliveries deliveries deliveries deliveries
Stakeholder Insights and Discussions
User Research
Competitor Analysis
Problem statement
HMW Questions
Site map
Information Architecture
Mind Mapping
Wireframing
Lofi Prototyping
Brand Strategy
Brand style guides
Logo Design
Presentations
Bussines card & stationary
Motion design
Illustration
Art design
Vector tracing & design
Infographic design
Visual Design
Wireframe & flows
Wireframe & flows
Visual Design
UI Styleguide And Design systems
Illustration and iconography
Hifi UI Design (Mockup)
Prototyping and Interaction design
Concept testing
Design Testing
Heuristic Evaluation
A/B testing
Usability testing
Design Documentation
Handoff
WordPress

"Our partnership with Muhammadisme transformed our online business. The redesigned platform not only impressed our customers but also increased our conversions by 20%. We are now better positioned to compete in the e-commerce market and deliver an exceptional shopping experience."

Katie Hayes | SIXT PROJECT MANAGER

Share Case Studies

Let’s develop something awesome together.

GET IN TOUCH

How SIXT+ Innovates to Offer Customers the Freedom and Comfort of Car Ownership through Subscription

SIXT is a leading global mobility services provider renowned for its premium car rental services and innovative approach to transportation solutions. With a rich history dating back to 1912, SIXT has evolved into a prominent brand known for its diverse and high-quality fleet, catering to a wide range of customer needs, from luxury vehicles to practical choices.

SIXT+

Subscription Revolutionizes Convenience and Freedom in Car Rental

Client

Affinity mapping

Industry/vertical

Duration

2 months

Headquarters

  • German

Key services

, , ,

Results Overview

after 6 Months Of Launch:

Increased User Satisfaction
0 %
Increased Revenue
0 %
introduction introduction introduction introduction introduction introduction
introduction introduction introduction introduction introduction introduction

Say no to everything that bothers you about car ownership

SIXT's SIXT+ program is a car subscription service that provides flexibility with no purchase, financing or vehicle value depreciation costs. Customers can choose from a variety of car models, customize their subscription with appropriate coverage and mileage options, and even terminate their contract each month or suspend it for up to 3 months. All costs are included in one monthly price, except fuel costs, making the mobility experience more convenient and hassle-free, similar to a streaming subscription or gym membership. The program also offers special options for companies, helping to make company fleets more flexible. With SIXT+, customers can have access to a car without the commitment of long-term vehicle ownership.

CHALLENGES CHALLENGES CHALLENGES CHALLENGES CHALLENGES CHALLENGES
CHALLENGES CHALLENGES CHALLENGES CHALLENGES CHALLENGES CHALLENGES

Eliminating Car Ownership Hassles

Sixt faces several challenges in the car rental industry, such as:

  • High Initial Costs
    Customers are often faced with significant initial costs when purchasing a new car, such as down payment and sales tax.
  • Financing Costs
    Obtaining competitive car financing often requires a complicated and time-consuming process and carries additional costs in the form of interest rates.
  • Depreciation of Vehicle Value
    New cars tend to depreciate quickly, which can mean a financial loss for the owner when they try to sell the car.
  • Uncertainty of Need
    The need for the type and size of car may change over time, but traditional car ownership binds customers into long-term contracts.
  • Ownership Obligations
    Owning a car means customers have obligations such as insurance, taxes and maintenance that they must handle themselves.
  • Maintenance and Repair Costs
    Maintaining and repairing a self-owned car can be an unexpected and expensive additional expense.
  • Car Buying and Selling Inconvenience
    The process of buying and selling a car can be complicated and time consuming, and requires negotiation and administrative handling.
GOALS GOALS GOALS GOALS GOALS GOALS
GOALS GOALS GOALS GOALS GOALS GOALS

By providing a premium membership program offered by Sixt which provides flexible, convenient and exclusive car rental services, Sixt aims to:

READ more details in design diary

READ
solutions solutions solutions solutions solutions solutions
solutions solutions solutions solutions solutions solutions
  • “Find and get a variety of cars easily and quickly.”
  • “Companies Can Save Extra!”
  • “No purchasing costs, Stay flexible, and Fully customizable.”
  • “Find and get a variety of cars easily and quickly.”
  • “Companies Can Save Extra!”
  • “No purchasing costs, Stay flexible, and Fully customizable.”
  • “Customize Your Subcription. ”
  • “Pick-up Your Car.”
  • “Return the Car at Anytime.”
  • “Today’s alternative to leasing.”
deliveries deliveries deliveries deliveries deliveries deliveries
deliveries deliveries deliveries deliveries deliveries deliveries
Creative Design, UI Design, UX Audit, UX Design
Workshop
User Persona
user Journey Map
Brainstorming
Mind Mapping
Crazy 8s
Concept Evaluation
Branding and Style Guide
Interaction Design and Animations
Usability Testing
Pitch Deck, Sales Deck
Social Media
A/B testingAffinity mappingBrainstormingBrainstorming to define problemConcept testingDesign DocumentationDesign TestingEmpathy mapExpert ReviewHand offHifi UI Design (Mockup)Illustration and iconographyInfographic designInformation ArchitectureLofi PrototypingPrototyping and Interaction designSite mapStakeholder Insights and DiscussionsVector tracing & designVisual DesignWireframe & flowsWireframing

Share Case Studies

Let’s develop something awesome together.

GET IN TOUCH
Recent Case Studies Recent Case Studies Recent Case Studies Recent Case Studies Recent Case Studies Recent Case Studies
Recent Case Studies Recent Case Studies Recent Case Studies Recent Case Studies Recent Case Studies Recent Case Studies

JBUXD

Become a Design and Innovation agency for innovative solutions

Client

Jackson Beale

Industry/vertical

Digital Agency

Duration

2 months

Headquarters

Australia

Key services

UI Design, UX Design, Audit Design, Creative Design

Results Overview

after 6 Months Of Launch:

Increased Brand Awareness
0 %
Increased Revenue
0 %
introduction introduction introduction introduction introduction introduction
introduction introduction introduction introduction introduction introduction

Innovative Consultant in Digital Product Design and User Experience

Jbuxd is a design and innovation consultancy that helps organizations solve problems and create innovative digital products. They use frameworks such as Jobs To Be Done and Business Model Canvas to validate product-market fit and identify new opportunities. Their services include user experience design, product strategy, prototyping and testing, business model innovation, service testing, e-commerce solutions, user journey improvement, branding, quick decision sessions, problem mapping workshops and enhanced customer support. They offer workshops and collaborative design techniques to build empathy for users and quickly address their needs. Jbuxd assists clients in UI design, building, testing, and deploying solutions in a staging environment before rolling them out to real users. They also provide reporting and continuous improvement based on data analysis.

CHALLENGES CHALLENGES CHALLENGES CHALLENGES CHALLENGES CHALLENGES
CHALLENGES CHALLENGES CHALLENGES CHALLENGES CHALLENGES CHALLENGES

Many organizations struggle with digital product innovation and design

Jbuxd is here to address some of the problems organizations often face in digital product design and innovation. Some of the issues they have noticed and are looking to solve are:

  • Market Validation Problems where it is difficult to ensure products are in accordance with market needs and preferences, causing the risk of products failing or being less desirable.
  • Slow Innovation Process causes loss of valuable business opportunities and lags behind in market competition.
  • Lack of product testing and adjustment based on user feedback reduces product satisfaction and competitiveness.
  • Uncertainty in Certain Situations causes business uncertainty and requires rapid adaptation.
  • Lack of creative solutions and satisfactory user experiences can hinder a product's competitiveness in the market.
GOALS GOALS GOALS GOALS GOALS GOALS GOALS GOALS
GOALS GOALS GOALS GOALS GOALS GOALS GOALS GOALS

Jbuxd aims to be a reliable partner for organizations in facing the challenges of innovation, product design and business development in the dynamic digital era. Here is an explanation of the goal that Jbuxd wants to achieve:

Ensure product conformity with the market to reduce the risk of products that are less desirable.

01.

READ more details in design diary

READ MORE
solutions solutions solutions solutions solutions solutions solutions solutions
solutions solutions solutions solutions solutions solutions solutions solutions
  • “Detailed information about the services offered.”
  • “Nice user experience and responsive design.”
  • “Creative portfolio featuring previous design projects.”
  • “Ease of contact through contact information and information request forms.”
  • “Blogs or informational resources reinforce branding.”
  • “Branding consistency that reflects the ability to create an attractive visual identity.”
  • “Unique and solutive Work Process, Aproach and Methodology”
deliveries deliveries deliveries deliveries deliveries deliveries
deliveries deliveries deliveries deliveries deliveries deliveries
UI/UX Brief (PRD)
Stakeholder Insights and Discussions
User Research
Workshop
Qualitative research
Quantitative research
Competitior analysis
User Persona
Problem statement
HMW question
Site map
Information Architecture
Mind Mapping
UX Strategy Blueprint
Empathy map
User journey map
Stakeholder map
Brainstorming
Feature Prioritization
Userflow
Wireframing
Lofi Prototyping
Brand Strategy
Concept testing
Wireframe & flows
Brand style guides
Visual Design
Logo Design
Presentations
Bussines card & stationary
Illustration
Art design
Vector tracing & design
Infographic design
UI Styleguide And Design systems
Motion design
Illustration and iconography
Hifi UI Design (Mockup)
Prototyping and Interaction design
Design Testing
Heuristic Evaluation
A/B testing
Concept testing
User Acceptance Testing
Analytics
Expert review
Usability testing
Design Documentation
WordPress

"Our partnership with Muhammadisme transformed our online business. The redesigned platform not only impressed our customers but also increased our conversions by 20%. We are now better positioned to compete in the e-commerce market and deliver an exceptional shopping experience."

Katie Hayes | SIXT PROJECT MANAGER

Share Case Studies

Let’s develop something awesome together.

GET IN TOUCH

Joined JB/UXD and Managed to Become a Reputable Design and Innovation Agency

As part of the team that has contributed to JB/UXD’s long journey, I had the opportunity to co-start and build the brand of this design and innovation agency. For more than 2 years working there, my experience has become a great learning journey, providing invaluable insights and experiences.

Linkedin
Dribbble
Tiktok
Instagram
Facebook
Twitter
Linkedin
Dribbble
Tiktok
Instagram
Facebook
Twitter