Delivery: Brainstorming

Crafting a Stronger Brand for Tea Cup Cottage

Tea Cup Cottage is a registered NDIS disability support provider in South East Queensland and Toowoomba. Founded by Alexandra Shaw in 2010, the organization was built from a personal experience of caring for a family member with a disability.

Assisting and Empowering Organizations to Thrive and Grow Through Culture

Dragonfish is an award-winning culture and performance consultancy based in the UK. They help organizations develop and strengthen their cultures while measuring cultural performance to achieve sustainable growth.

Dragonfish

dragonfish

Navigating Organizational Culture Success with Dragonfish

Client

Dragonfish

Industry/vertical

SaaS

Duration

2 months

Headquarters

United States

Key services

UI Design, UX Design, Audit Design, Creative Design

Results Overview

after 2 Years Of Launch:

Increased Revenue
0 %
Achieve User Satisfied
0 %
introduction introduction introduction introduction introduction introduction
introduction introduction introduction introduction introduction introduction

Make an impact to Organizational Growth

Dragonfish Consulting is a leading global culture and performance consultancy firm, renowned for its expertise in assisting organizations in developing cultures aligned with their vision, goals, and values. They combine research, data, and practical experience to help organizations address true behavior change, enhance customer and employee experiences, and drive sustainable growth. With a focus on culture development, aligning customer and employee experiences, and culture assessment during corporate mergers, Dragonfish Consulting aids organizations in gaining a competitive edge and achieving optimal performance.

CHALLENGES CHALLENGES CHALLENGES CHALLENGES CHALLENGES CHALLENGES
CHALLENGES CHALLENGES CHALLENGES CHALLENGES CHALLENGES CHALLENGES

Culture and Its Profound Complexity

Dragonfish Consulting was created to address various issues and challenges that organizations face in the workplace, especially concerning culture and performance management. Some of the problems that require deeper attention in the context of the workplace that they aim to solve include:

  • Difficulty in Managing Cultural Change: Organizations often struggle with managing the cultural changes necessary to align with their vision and goals, and this is what Dragonfish aims to address with their assistance.
  • Culture Integration in M&A: Mergers or acquisitions of companies bring complex culture integration challenges, requiring special focus to address cultural disparities that may arise in the process.
  • Misalignment of Employee and Customer Experiences: The disconnect between employee experiences and an organization's promises to customers can lead to internal conflicts and disrupt overall organizational performance.
  • Low Employee Engagement: Low levels of employee engagement can affect productivity, creativity, and employee retention, necessitating a specialized approach to improve it.
  • Lack of Tools for Culture Measurement and Evaluation: Organizations often struggle to have clear metrics for measuring organizational culture, identifying weaknesses, and setting appropriate improvement strategies.
  • Complexity of Organizational Change: Rapid and constant changes within organizations require quick and appropriate cultural adaptation to align with the direction of organizational change.
  • Difficulty in Consistent Leadership and Culture: Organizational leaders must ensure that consistent leadership aligns well with the culture to prevent confusion and dissonance among team members.
  • Failure to Implement Cultural Values in Actions: The gap between announced cultural values and their actual implementation in day-to-day actions requires extra attention to ensure consistency and trust.
GOALS GOALS GOALS GOALS GOALS GOALS
GOALS GOALS GOALS GOALS GOALS GOALS

Dragonfish's primary focus on gathering qualitative research is a key part of their business model. Validating, comparing, and tracking culture within an organization is complex and challenging. The Dragonfish objectives are as follows:

Developing a Strong Culture: Assisting organizations in developing a culture that aligns with their vision and goals.

01.

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  • “Setting goals for achieving cultural success”
  • “Setup aim to gather important cultural information”
  • “Quick report to view detailed results of cultural information”
  • “Develop your culture, vision, goals and values”
  • "Assessing culture for mergers and acquisitions"
  • ”Align customer and employee experiences”
  • “A culture tracking and benchmarking tool to gain insight into their culture and compare it to other industry standards.”
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deliveries deliveries deliveries deliveries deliveries deliveries
Stakeholder Insights and Discussions
User Research
Competitor Analysis
Problem statement
HMW Questions
Site map
Information Architecture
Mind Mapping
Wireframing
Lofi Prototyping
Brand Strategy
Brand style guides
Logo Design
Presentations
Bussines card & stationary
Motion design
Illustration
Art design
Vector tracing & design
Infographic design
Visual Design
Wireframe & flows
Wireframe & flows
Visual Design
UI Styleguide And Design systems
Illustration and iconography
Hifi UI Design (Mockup)
Prototyping and Interaction design
Concept testing
Design Testing
Heuristic Evaluation
A/B testing
Usability testing
Design Documentation
Handoff
WordPress

"Our partnership with Muhammadisme transformed our online business. The redesigned platform not only impressed our customers but also increased our conversions by 20%. We are now better positioned to compete in the e-commerce market and deliver an exceptional shopping experience."

Katie Hayes | SIXT PROJECT MANAGER

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Fostering Positive Child Behavior and Habits with Rewards, and Bid Farewell to Nagging

ScreenCoach is a platform with the aim of helping parents manage and monitor their children’s electronic device usage. The founders, Peter, Gary, and Steph, saw a significant opportunity to create a product that assists children and families in regaining balance and leading healthier and happier lives.

ScreenCoach

Empowering Healthy Screen Time Habits for Families

Client

ScreenCoach

Industry/vertical

SaaS

Duration

2 months

Headquarters

Australia

Key services

UI Design, UX Design, Audit Design, Creative Design

Results Overview

after 2 Months Of Launch:

Increased User Activation
0 %
Increased User Satisfaction
0 %
introduction introduction introduction introduction introduction introduction
introduction introduction introduction introduction introduction introduction

Empowering Parents, Guiding Children

ScreenCoach is an application and device that helps parents manage their children's electronic device usage in a more effective way. With ScreenCoach, parents can set rules and rewards for their children. The app monitors how long children use devices and provides warnings when their time is almost up. Additionally, ScreenCoach rewards children for good behavior, such as doing chores, by giving them extra device time or pocket money. The goal is to help children find a balance between screen time and other healthy activities.a

CHALLENGES CHALLENGES CHALLENGES CHALLENGES CHALLENGES CHALLENGES
CHALLENGES CHALLENGES CHALLENGES CHALLENGES CHALLENGES CHALLENGES

screen addiction is getting to be

ScreenCoach has a number of challenges when it comes to helping parents manage their children’s screen time. Here are some of those challenges:

  • Screen addiction and excessive use of electronic devices is on the rise among children.
  • Imbalance between the time children spend in front of screens and activities in the real world hinders children's social interactions.
  • Parents often have difficulty managing the use of devices such as cellphones, tablets, consoles, smart TVs, and laptops that are used by children consistently and effectively.
  • Lack of Understanding of the Impact of Excessive Screen Usage on Children.
  • Parents and guardians often feel isolated and find it difficult to get the support they need with their children's screen challenges.
GOALS GOALS GOALS GOALS GOALS GOALS
GOALS GOALS GOALS GOALS GOALS GOALS

ScreenCoach aims to be a valuable partner for parents and guardians in promoting a healthy balance between digital and real life for children. With a focus on a positive approach, these solutions help children to be more involved in real-world activities, strengthen social interactions, and build balanced habits in the use of electronic devices.

Helping parents and guardians manage their children's screen time more effectively and less addictively.

01.

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  • “Simple onboarding for a “shared experience”
  • “Hardware setup “Dopamine Hit.”
  • “Motivate and train positive habits based on gamification”
  • “Helping parents manage and control children's time”
  • “Easy integration with various devices”
  • “Dashboard to help sellers manage their business more effectively”
  • “The whole doesn't ban children, but makes it more efficient”
deliveries deliveries deliveries deliveries deliveries deliveries
deliveries deliveries deliveries deliveries deliveries deliveries
Stakeholder Insights and Discussions
User Research
Competitor Analysis
Problem statement
HMW Questions
Site map
Information Architecture
Mind Mapping
Wireframing
Lofi Prototyping
Brand Strategy
Brand style guides
Logo Design
Presentations
Bussines card & stationary
Motion design
Illustration
Art design
Vector tracing & design
Infographic design
Visual Design
Wireframe & flows
Wireframe & flows
Visual Design
UI Styleguide And Design systems
Illustration and iconography
Hifi UI Design (Mockup)
Prototyping and Interaction design
Concept testing
Design Testing
Heuristic Evaluation
A/B testing
Usability testing
Design Documentation
Handoff
WordPress

"Our partnership with Muhammadisme transformed our online business. The redesigned platform not only impressed our customers but also increased our conversions by 20%. We are now better positioned to compete in the e-commerce market and deliver an exceptional shopping experience."

Katie Hayes | SIXT PROJECT MANAGER

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Dollamur

Interactive Tools for Designing Mat Builders

Client

Dollamur

Industry/vertical

Duration

2 months

Headquarters

  • Australia

Key services

, , ,

Results Overview

after 6 Months Of Launch:

Increased Sales Growth
0 %
Increased Customer Satisfaction
0 %
introduction introduction introduction introduction introduction introduction
introduction introduction introduction introduction introduction introduction

Design Your Perfect Mat

Dollamur is a company specializing in the production of high-quality sports mats for various sports disciplines, such as gymnastics, wrestling, martial arts and boxing. They are renowned for using innovative technology and high-quality materials in the manufacture of their mattresses. One of their flagship products is the Flexi-Roll, a mattress system that rolls up easily, allowing for convenient mobility and storage. Dollamur also offers special services, such as making mattresses according to the size and specifications you want, as well as adding logos or special designs. Dollamur products have been used in national and international competitions, recognized for their high quality, durability and good protection against injury.

CHALLENGES CHALLENGES CHALLENGES CHALLENGES CHALLENGES CHALLENGES
CHALLENGES CHALLENGES CHALLENGES CHALLENGES CHALLENGES CHALLENGES

Difficult to interpret customer expectations when ordering a mat

As an international mat provider and manufacturer, Dollamur offers custom large-sized mats, but their custom mat service faces some crucial challenges. These issues significantly impact efficiency, the quality of the results, customer satisfaction, and more. Some of these challenges include:

  • Complex Customization: Dollamur's primary challenge lies in the complexity of the customization process. Specific requests such as size, color, logos, and other design elements are often difficult to interpret, leading to order errors.
  • Errors and Miscommunication: There is a risk of errors and miscommunication when customers manually describe their preferences, resulting in products that do not meet their expectations.
  • Design Consistency: Ensuring design consistency across different orders is another challenge, especially when customers request similar designs with minor variations.
  • Order Delays: The manual customization process can lead to delays in order fulfillment, potentially disappointing customers.
  • Limited Design Expertise: Many customers may lack experience in design, making it challenging for them to create mats that align with their vision.
  • Communication Barriers: Language constraints and differing interpretations can hinder effective communication between Dollamur and customers.
  • Market Expansion: Dollamur aims to attract customers from various sports disciplines and regions but faces the challenge of adapting to these diverse needs.
GOALS GOALS GOALS GOALS GOALS GOALS
GOALS GOALS GOALS GOALS GOALS GOALS

By introducing a simple and interactive mat design tool, Dollamur hopes to overcome challenges and provide a platform for customers to accurately express their expectations and preferences. This tool allows all customers to easily use and operate the design interface, ensuring a seamless medium for displaying the desired mat design. Here are some of dollamur's goals for making the mat design tool:

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  • “An interactive mat costume design tool..”
  • “Very easy with mat design template.”
  • “Simple flow even if the customer never uses design tools.”
  • “Design mat tools for Wrestling Competition Mats and Practice Rooms, UWW Mats, Octagon Mats”
  • “Design mat tool for Swain Hybrid.”
  • “Design mat tool for Flexy-roll.”
  • “Design mat tool for Turf/rubber.”
  • “Design mat tool for Wall Pads.”
  • “Design mat tool for Puzzle.”
deliveries deliveries deliveries deliveries deliveries deliveries
deliveries deliveries deliveries deliveries deliveries deliveries
Stakeholder Insights and Discussions
User Research
Competitor Analysis
Problem statement
HMW Questions
Site map
Information Architecture
Mind Mapping
Wireframing
Lofi Prototyping
Brand Strategy
Brand style guides
Logo Design
Presentations
Bussines card & stationary
Motion design
Illustration
Art design
Vector tracing & design
Infographic design
Visual Design
Wireframe & flows
Wireframe & flows
Visual Design
UI Styleguide And Design systems
Illustration and iconography
Hifi UI Design (Mockup)
Prototyping and Interaction design
Concept testing
Design Testing
Heuristic Evaluation
A/B testing
Usability testing
Design Documentation
Handoff
WordPress

"Our partnership with Muhammadisme transformed our online business. The redesigned platform not only impressed our customers but also increased our conversions by 20%. We are now better positioned to compete in the e-commerce market and deliver an exceptional shopping experience."

Katie Hayes | SIXT PROJECT MANAGER

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The Customers and The Dollamur Team No Longer Miss Calculations for Mat Orders.

Dollamur, a leading manufacturer in the sports mat industry, faced significant challenges. The demand for large-sized mats not available in their standard catalog was a major issue they needed to address. Their customers often required custom-sized mats with designs tailored to their preferences.

How SIXT+ Innovates to Offer Customers the Freedom and Comfort of Car Ownership through Subscription

SIXT is a leading global mobility services provider renowned for its premium car rental services and innovative approach to transportation solutions. With a rich history dating back to 1912, SIXT has evolved into a prominent brand known for its diverse and high-quality fleet, catering to a wide range of customer needs, from luxury vehicles to practical choices.

SIXT+

Subscription Revolutionizes Convenience and Freedom in Car Rental

Client

Brainstorming

Industry/vertical

Duration

2 months

Headquarters

  • German

Key services

, , ,

Results Overview

after 6 Months Of Launch:

Increased User Satisfaction
0 %
Increased Revenue
0 %
introduction introduction introduction introduction introduction introduction
introduction introduction introduction introduction introduction introduction

Say no to everything that bothers you about car ownership

SIXT's SIXT+ program is a car subscription service that provides flexibility with no purchase, financing or vehicle value depreciation costs. Customers can choose from a variety of car models, customize their subscription with appropriate coverage and mileage options, and even terminate their contract each month or suspend it for up to 3 months. All costs are included in one monthly price, except fuel costs, making the mobility experience more convenient and hassle-free, similar to a streaming subscription or gym membership. The program also offers special options for companies, helping to make company fleets more flexible. With SIXT+, customers can have access to a car without the commitment of long-term vehicle ownership.

CHALLENGES CHALLENGES CHALLENGES CHALLENGES CHALLENGES CHALLENGES
CHALLENGES CHALLENGES CHALLENGES CHALLENGES CHALLENGES CHALLENGES

Eliminating Car Ownership Hassles

Sixt faces several challenges in the car rental industry, such as:

  • High Initial Costs
    Customers are often faced with significant initial costs when purchasing a new car, such as down payment and sales tax.
  • Financing Costs
    Obtaining competitive car financing often requires a complicated and time-consuming process and carries additional costs in the form of interest rates.
  • Depreciation of Vehicle Value
    New cars tend to depreciate quickly, which can mean a financial loss for the owner when they try to sell the car.
  • Uncertainty of Need
    The need for the type and size of car may change over time, but traditional car ownership binds customers into long-term contracts.
  • Ownership Obligations
    Owning a car means customers have obligations such as insurance, taxes and maintenance that they must handle themselves.
  • Maintenance and Repair Costs
    Maintaining and repairing a self-owned car can be an unexpected and expensive additional expense.
  • Car Buying and Selling Inconvenience
    The process of buying and selling a car can be complicated and time consuming, and requires negotiation and administrative handling.
GOALS GOALS GOALS GOALS GOALS GOALS
GOALS GOALS GOALS GOALS GOALS GOALS

By providing a premium membership program offered by Sixt which provides flexible, convenient and exclusive car rental services, Sixt aims to:

READ more details in design diary

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  • “Find and get a variety of cars easily and quickly.”
  • “Companies Can Save Extra!”
  • “No purchasing costs, Stay flexible, and Fully customizable.”
  • “Find and get a variety of cars easily and quickly.”
  • “Companies Can Save Extra!”
  • “No purchasing costs, Stay flexible, and Fully customizable.”
  • “Customize Your Subcription. ”
  • “Pick-up Your Car.”
  • “Return the Car at Anytime.”
  • “Today’s alternative to leasing.”
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deliveries deliveries deliveries deliveries deliveries deliveries
Creative Design, UI Design, UX Audit, UX Design
Workshop
User Persona
user Journey Map
Brainstorming
Mind Mapping
Crazy 8s
Concept Evaluation
Branding and Style Guide
Interaction Design and Animations
Usability Testing
Pitch Deck, Sales Deck
Social Media
A/B testingAffinity mappingBrainstormingBrainstorming to define problemConcept testingDesign DocumentationDesign TestingEmpathy mapExpert ReviewHand offHifi UI Design (Mockup)Illustration and iconographyInfographic designInformation ArchitectureLofi PrototypingPrototyping and Interaction designSite mapStakeholder Insights and DiscussionsVector tracing & designVisual DesignWireframe & flowsWireframing

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GiveTree Contributes to the Goodness of Charitable Causes and Makes the World a Better Place for Everyone

GiveTree is a platform developed by Sam Joel that combines the NFT (Non-Fungible Token) market and the metaverse world with the aim of creating a positive impact on the world. Every transaction on this platform is environmentally friendly and contributes to charitable organizations. Artists can also utilize web3 and NFT technology to generate income while supporting charitable causes.

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