User persona – Muhammad Is Me

Assisting and Empowering Organizations to Thrive and Grow Through Culture

Dragonfish is an award-winning culture and performance consultancy based in the UK. They help organizations develop and strengthen their cultures while measuring cultural performance to achieve sustainable growth.

Dragonfish

Navigating Organizational Culture Success with Dragonfish

Client

Dragonfish

Industry/vertical

SaaS

Duration

2 months

Headquarters

United States

Key services

UI Design, UX Design, Audit Design, Creative Design

Results Overview

after 2 Years Of Launch:

Increased Revenue

0 %

Achieve User Satisfied

0 %

introduction introduction introduction introduction introduction introduction

Make an impact to Organizational Growth

Dragonfish Consulting is a leading global culture and performance consultancy firm, renowned for its expertise in assisting organizations in developing cultures aligned with their vision, goals, and values. They combine research, data, and practical experience to help organizations address true behavior change, enhance customer and employee experiences, and drive sustainable growth. With a focus on culture development, aligning customer and employee experiences, and culture assessment during corporate mergers, Dragonfish Consulting aids organizations in gaining a competitive edge and achieving optimal performance.

CHALLENGES CHALLENGES CHALLENGES CHALLENGES CHALLENGES CHALLENGES

Culture and Its Profound Complexity

Dragonfish Consulting was created to address various issues and challenges that organizations face in the workplace, especially concerning culture and performance management. Some of the problems that require deeper attention in the context of the workplace that they aim to solve include:

Difficulty in Managing Cultural Change: Organizations often struggle with managing the cultural changes necessary to align with their vision and goals, and this is what Dragonfish aims to address with their assistance.
Culture Integration in M&A: Mergers or acquisitions of companies bring complex culture integration challenges, requiring special focus to address cultural disparities that may arise in the process.
Misalignment of Employee and Customer Experiences: The disconnect between employee experiences and an organization's promises to customers can lead to internal conflicts and disrupt overall organizational performance.
Low Employee Engagement: Low levels of employee engagement can affect productivity, creativity, and employee retention, necessitating a specialized approach to improve it.
Lack of Tools for Culture Measurement and Evaluation: Organizations often struggle to have clear metrics for measuring organizational culture, identifying weaknesses, and setting appropriate improvement strategies.
Complexity of Organizational Change: Rapid and constant changes within organizations require quick and appropriate cultural adaptation to align with the direction of organizational change.
Difficulty in Consistent Leadership and Culture: Organizational leaders must ensure that consistent leadership aligns well with the culture to prevent confusion and dissonance among team members.
Failure to Implement Cultural Values in Actions: The gap between announced cultural values and their actual implementation in day-to-day actions requires extra attention to ensure consistency and trust.

GOALS GOALS GOALS GOALS GOALS GOALS

Dragonfish's primary focus on gathering qualitative research is a key part of their business model. Validating, comparing, and tracking culture within an organization is complex and challenging. The Dragonfish objectives are as follows:

Developing a Strong Culture: Assisting organizations in developing a culture that aligns with their vision and goals.

01. "Our partnership with Muhammadisme transformed our online business. The redesigned platform not only impressed our customers but also increased our conversions by 20%. We are now better positioned to compete in the e-commerce market and deliver an exceptional shopping experience."

Katie Hayes | SIXT PROJECT MANAGER

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Let’s develop something awesome together.

Dollamur

Interactive Tools for Designing Mat Builders

Client

Dollamur

Industry/vertical

Sport

Duration

2 months

Headquarters

Key services

Creative Design, UI Design, UX Audit, UX Design

Results Overview

after 6 Months Of Launch:

Increased Sales Growth

0 %

Increased Customer Satisfaction

0 %

introduction introduction introduction introduction introduction introduction

Design Your Perfect Mat

Dollamur is a company specializing in the production of high-quality sports mats for various sports disciplines, such as gymnastics, wrestling, martial arts and boxing. They are renowned for using innovative technology and high-quality materials in the manufacture of their mattresses. One of their flagship products is the Flexi-Roll, a mattress system that rolls up easily, allowing for convenient mobility and storage. Dollamur also offers special services, such as making mattresses according to the size and specifications you want, as well as adding logos or special designs. Dollamur products have been used in national and international competitions, recognized for their high quality, durability and good protection against injury.

CHALLENGES CHALLENGES CHALLENGES CHALLENGES CHALLENGES CHALLENGES

Difficult to interpret customer expectations when ordering a mat

As an international mat provider and manufacturer, Dollamur offers custom large-sized mats, but their custom mat service faces some crucial challenges. These issues significantly impact efficiency, the quality of the results, customer satisfaction, and more. Some of these challenges include:

Complex Customization: Dollamur's primary challenge lies in the complexity of the customization process. Specific requests such as size, color, logos, and other design elements are often difficult to interpret, leading to order errors.
Errors and Miscommunication: There is a risk of errors and miscommunication when customers manually describe their preferences, resulting in products that do not meet their expectations.
Design Consistency: Ensuring design consistency across different orders is another challenge, especially when customers request similar designs with minor variations.
Order Delays: The manual customization process can lead to delays in order fulfillment, potentially disappointing customers.
Limited Design Expertise: Many customers may lack experience in design, making it challenging for them to create mats that align with their vision.
Communication Barriers: Language constraints and differing interpretations can hinder effective communication between Dollamur and customers.
Market Expansion: Dollamur aims to attract customers from various sports disciplines and regions but faces the challenge of adapting to these diverse needs.

GOALS GOALS GOALS GOALS GOALS GOALS

By introducing a simple and interactive mat design tool, Dollamur hopes to overcome challenges and provide a platform for customers to accurately express their expectations and preferences. This tool allows all customers to easily use and operate the design interface, ensuring a seamless medium for displaying the desired mat design. Here are some of dollamur's goals for making the mat design tool:

"Our partnership with Muhammadisme transformed our online business. The redesigned platform not only impressed our customers but also increased our conversions by 20%. We are now better positioned to compete in the e-commerce market and deliver an exceptional shopping experience."

Katie Hayes | SIXT PROJECT MANAGER

Share Case Studies

Let’s develop something awesome together.

The Customers and The Dollamur Team No Longer Miss Calculations for Mat Orders.

Dollamur, a leading manufacturer in the sports mat industry, faced significant challenges. The demand for large-sized mats not available in their standard catalog was a major issue they needed to address. Their customers often required custom-sized mats with designs tailored to their preferences.

GiveTree Contributes to the Goodness of Charitable Causes and Makes the World a Better Place for Everyone

GiveTree is a platform developed by Sam Joel that combines the NFT (Non-Fungible Token) market and the metaverse world with the aim of creating a positive impact on the world. Every transaction on this platform is environmentally friendly and contributes to charitable organizations. Artists can also utilize web3 and NFT technology to generate income while supporting charitable causes.

Givetree

NFT Marketplace for a Better World

Client

Sam Joel

Industry/vertical

Web3

Duration

2 months

Headquarters

Australia

Key services

UI Design, UX Design, Audit Design, Creative Design

Results Overview

after 6 Months Of Launch:

Increased Market Acceptance

0 %

Achieved user satisfied

0 %

introduction introduction introduction introduction introduction introduction

Building a Better World Through web3 and Metaverse

GiveTree is an NFT (Non-Fungible Token) marketplace and metaverse game with a mission to do good. Every transaction that occurs on this platform will contribute to charitable organizations. Users who sell items in this NFT marketplace can choose the charitable organization they wish to support and the percentage of the item's sale they want to donate. Additionally, GiveTree assists creators in utilizing web3 technologies such as blockchain, cryptocurrency, crypto wallets, NFTs, and smart contracts to earn income while making a positive impact. The platform features a virtual world game built using Unreal Engine, creating a stunning 3D universe. GiveTree is also a multichain NFT marketplace, with Ethereum/Polygon being the first blockchain used. To achieve its mission, GiveTree generates revenue from various sources, including transaction fees, design and game development services, and NFT sales. GiveTree's mission is to become one of the inspiring NFT marketplaces and metaverse games in the global market, with each transaction contributing to charitable causes, making the world a better place.

CHALLENGES CHALLENGES CHALLENGES CHALLENGES CHALLENGES CHALLENGES

The disparity between charitable organizations and creators in the metaverse industry

As an NFT marketplace and a Metaverse game that aims to do good, Givetree has several challenges, namely:

Lack of innovative income sources for charitable organizations.
Limited income opportunities for creators in the NFT space.
Environmental concerns within the crypto ecosystem.
High competition in the NFT market.
Limited access for charities and creators to web3 technologies.
The need for an NFT platform that supports multiple blockchains.
Creating an engaging metaverse gaming experience.
Ensuring environmentally-friendly transactions on the platform.
Establishing strong differentiation to succeed in a competitive market.

GOALS GOALS GOALS GOALS GOALS GOALS GOALS GOALS

GiveTree strives to become a leading player in the global market as an NFT marketplace and metaverse game that contributes to goodness and makes the world a better place.

Building a multi-chain NFT marketplace with interoperability, enabling users to transact with multiple blockchains.

01. "Our partnership with Muhammadisme transformed our online business. The redesigned platform not only impressed our customers but also increased our conversions by 20%. We are now better positioned to compete in the e-commerce market and deliver an exceptional shopping experience."

Katie Hayes | SIXT PROJECT MANAGER

Share Case Studies

Let’s develop something awesome together.

Guard Grooming

more precise and easy choice to remove hair with Guard Grooming

Client

Sam Saliba (owner)

Industry/vertical

Personal Care

Duration

1 months

Headquarters

Australia

Key services

UI Design, UX Design, Audit Design, Creative Design

Results Overview

after 2 Months Of Launch:

Increased Conversion

0 %

Increased Revenue

0 %

introduction introduction introduction introduction introduction introduction

The Leading Hair Removal Solution for All Skin Types

Guard Grooming is a leading Australian company specializing in hair removal products. This brand has strong scientific research behind their product formulas. They are committed to providing safe and effective hair removal solutions for all skin types. Guard Grooming products have been specifically designed to provide satisfying results without irritating the skin. They prioritize quality and safety in every product they offer.

CHALLENGES CHALLENGES CHALLENGES CHALLENGES CHALLENGES CHALLENGES

Customers Struggle to Find the Right Product

As a leading manufacturer specializing in hair removal products, guard grooming has faced several challenges to remain competitive in the market. Here are some challenges faced by guard grooming:

Difficult to convert advertising audience into buyers.
Customers find it difficult to determine and choose products that match customer needs or preferences.
Effects of irritation or injury due to allergies to materials or components of the tool.
Customers complain about problems with cleaning or maintenance of the shaver.
The choice of guard grooming products is quite large, causing confusion.

GOALS GOALS GOALS GOALS GOALS GOALS GOALS GOALS

Guard Grooming wants to continue to grow as a leading manufacturer in the hair removal industry, by providing high quality products and services that meet customers' needs and wants. Therefore, guard grooming creates a guard grooming website for the following purposes:

Increase the conversion of advertising audience into buyers.

01. "Our partnership with Muhammadisme transformed our online business. The redesigned platform not only impressed our customers but also increased our conversions by 20%. We are now better positioned to compete in the e-commerce market and deliver an exceptional shopping experience."

Katie Hayes | SIXT PROJECT MANAGER

Share Case Studies

Let’s develop something awesome together.

I Make Guard Grooming Always Competitive in Providing and Serving Customers So as to Become a Leading Hair Removal Brand

Guard Grooming is a leading Australian company specializing in hair removal products. With strong scientific research behind their product formulas, they are committed to providing safe and effective hair removal solutions for all skin types. Guard Grooming products are specifically designed to provide satisfying results without causing irritation to the skin, by prioritizing quality and safety in every product they offer.

JBUXD

Become a Design and Innovation agency for innovative solutions

Client

Jackson Beale

Industry/vertical

Digital Agency

Duration

2 months

Headquarters

Australia

Key services

UI Design, UX Design, Audit Design, Creative Design

Results Overview

after 6 Months Of Launch:

Increased Brand Awareness

0 %

Increased Revenue

0 %

introduction introduction introduction introduction introduction introduction

Innovative Consultant in Digital Product Design and User Experience

Jbuxd is a design and innovation consultancy that helps organizations solve problems and create innovative digital products. They use frameworks such as Jobs To Be Done and Business Model Canvas to validate product-market fit and identify new opportunities. Their services include user experience design, product strategy, prototyping and testing, business model innovation, service testing, e-commerce solutions, user journey improvement, branding, quick decision sessions, problem mapping workshops and enhanced customer support. They offer workshops and collaborative design techniques to build empathy for users and quickly address their needs. Jbuxd assists clients in UI design, building, testing, and deploying solutions in a staging environment before rolling them out to real users. They also provide reporting and continuous improvement based on data analysis.

CHALLENGES CHALLENGES CHALLENGES CHALLENGES CHALLENGES CHALLENGES

Many organizations struggle with digital product innovation and design

Jbuxd is here to address some of the problems organizations often face in digital product design and innovation. Some of the issues they have noticed and are looking to solve are:

Market Validation Problems where it is difficult to ensure products are in accordance with market needs and preferences, causing the risk of products failing or being less desirable.
Slow Innovation Process causes loss of valuable business opportunities and lags behind in market competition.
Lack of product testing and adjustment based on user feedback reduces product satisfaction and competitiveness.
Uncertainty in Certain Situations causes business uncertainty and requires rapid adaptation.
Lack of creative solutions and satisfactory user experiences can hinder a product's competitiveness in the market.

GOALS GOALS GOALS GOALS GOALS GOALS GOALS GOALS

Jbuxd aims to be a reliable partner for organizations in facing the challenges of innovation, product design and business development in the dynamic digital era. Here is an explanation of the goal that Jbuxd wants to achieve:

Ensure product conformity with the market to reduce the risk of products that are less desirable.

01. "Our partnership with Muhammadisme transformed our online business. The redesigned platform not only impressed our customers but also increased our conversions by 20%. We are now better positioned to compete in the e-commerce market and deliver an exceptional shopping experience."

Katie Hayes | SIXT PROJECT MANAGER

Share Case Studies

Let’s develop something awesome together.

Joined JB/UXD and Managed to Become a Reputable Design and Innovation Agency

As part of the team that has contributed to JB/UXD’s long journey, I had the opportunity to co-start and build the brand of this design and innovation agency. For more than 2 years working there, my experience has become a great learning journey, providing invaluable insights and experiences.

Navigating Organizational Culture Success with Dragonfish

Client

Dragonfish

Industry/vertical

SaaS

Duration

2 months

Headquarters

United States

Key services

UI Design, UX Design, Audit Design, Creative Design

Results Overview

after 2 Years Of Launch:

Make an impact to Organizational Growth

Culture and Its Profound Complexity

Dragonfish's primary focus on gathering qualitative research is a key part of their business model. Validating, comparing, and tracking culture within an organization is complex and challenging. The Dragonfish objectives are as follows:

Developing a Strong Culture: Assisting organizations in developing a culture that aligns with their vision and goals.

01.

READ more details in design diary

"Our partnership with Muhammadisme transformed our online business. The redesigned platform not only impressed our customers but also increased our conversions by 20%. We are now better positioned to compete in the e-commerce market and deliver an exceptional shopping experience."

Katie Hayes | SIXT PROJECT MANAGER

Share Case Studies

Let’s develop something awesome together.

Interactive Tools for Designing Mat Builders

Client

Dollamur

Industry/vertical

Duration

2 months

Headquarters

Key services

Creative Design, UI Design, UX Audit, UX Design

Results Overview

after 6 Months Of Launch:

Design Your Perfect Mat

Difficult to interpret customer expectations when ordering a mat

READ more details in design diary

"Our partnership with Muhammadisme transformed our online business. The redesigned platform not only impressed our customers but also increased our conversions by 20%. We are now better positioned to compete in the e-commerce market and deliver an exceptional shopping experience."

Katie Hayes | SIXT PROJECT MANAGER

Share Case Studies

Let’s develop something awesome together.

NFT Marketplace for a Better World

Client

Sam Joel

Industry/vertical

Web3

Duration

2 months

Headquarters

Australia

Key services

UI Design, UX Design, Audit Design, Creative Design

Results Overview

after 6 Months Of Launch:

Building a Better World Through web3 and Metaverse

The disparity between charitable organizations and creators in the metaverse industry

GiveTree strives to become a leading player in the global market as an NFT marketplace and metaverse game that contributes to goodness and makes the world a better place.

Building a multi-chain NFT marketplace with interoperability, enabling users to transact with multiple blockchains.

01.

READ more details in design diary

"Our partnership with Muhammadisme transformed our online business. The redesigned platform not only impressed our customers but also increased our conversions by 20%. We are now better positioned to compete in the e-commerce market and deliver an exceptional shopping experience."

Katie Hayes | SIXT PROJECT MANAGER

Share Case Studies

Let’s develop something awesome together.

more precise and easy choice to remove hair with Guard Grooming

Client

Sam Saliba (owner)

Industry/vertical

Personal Care

Duration

1 months

Headquarters

Australia

Key services

UI Design, UX Design, Audit Design, Creative Design

Results Overview

after 2 Months Of Launch:

The Leading Hair Removal Solution for All Skin Types

Customers Struggle to Find the Right Product

Guard Grooming wants to continue to grow as a leading manufacturer in the hair removal industry, by providing high quality products and services that meet customers' needs and wants. Therefore, guard grooming creates a guard grooming website for the following purposes: