Subscription Revolutionizes Convenience and Freedom in Car Rental
Client
Design Documentation
Industry/vertical
Duration
2 months
Headquarters
- German
Key services
Results Overview
after 6 Months Of Launch:
Increased User Satisfaction
0
%
Increased Revenue
0
%
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introduction
Say no to everything that bothers you about car ownership
SIXT's SIXT+ program is a car subscription service that provides flexibility with no purchase, financing or vehicle value depreciation costs. Customers can choose from a variety of car models, customize their subscription with appropriate coverage and mileage options, and even terminate their contract each month or suspend it for up to 3 months. All costs are included in one monthly price, except fuel costs, making the mobility experience more convenient and hassle-free, similar to a streaming subscription or gym membership. The program also offers special options for companies, helping to make company fleets more flexible. With SIXT+, customers can have access to a car without the commitment of long-term vehicle ownership.
CHALLENGES
CHALLENGES
CHALLENGES
CHALLENGES
CHALLENGES
CHALLENGES
CHALLENGES
CHALLENGES
CHALLENGES
CHALLENGES
CHALLENGES
CHALLENGES
Eliminating Car Ownership Hassles
Sixt faces several challenges in the car rental industry, such as:
- High Initial Costs
Customers are often faced with significant initial costs when purchasing a new car, such as down payment and sales tax. - Financing Costs
Obtaining competitive car financing often requires a complicated and time-consuming process and carries additional costs in the form of interest rates. - Depreciation of Vehicle Value
New cars tend to depreciate quickly, which can mean a financial loss for the owner when they try to sell the car. - Uncertainty of Need
The need for the type and size of car may change over time, but traditional car ownership binds customers into long-term contracts. - Ownership Obligations
Owning a car means customers have obligations such as insurance, taxes and maintenance that they must handle themselves. - Maintenance and Repair Costs
Maintaining and repairing a self-owned car can be an unexpected and expensive additional expense. - Car Buying and Selling Inconvenience
The process of buying and selling a car can be complicated and time consuming, and requires negotiation and administrative handling.
GOALS
GOALS
GOALS
GOALS
GOALS
GOALS
GOALS
GOALS
GOALS
GOALS
GOALS
GOALS
By providing a premium membership program offered by Sixt which provides flexible, convenient and exclusive car rental services, Sixt aims to:
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- “Find and get a variety of cars easily and quickly.”
- “Companies Can Save Extra!”
- “No purchasing costs, Stay flexible, and Fully customizable.”
- “Find and get a variety of cars easily and quickly.”
- “Companies Can Save Extra!”
- “No purchasing costs, Stay flexible, and Fully customizable.”
- “Customize Your Subcription. ”
- “Pick-up Your Car.”
- “Return the Car at Anytime.”
- “Today’s alternative to leasing.”
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